Entrepreneurial Role Created and led marketing and sales strategies, winning high-profile contracts with Fortune-ranked corporations  Expanded the Mumbai-based agency - Essel, to a pan-India level and then, into the global arena  Led international credentialing - ISO 9001:2008 and BRC/IOP, as part of our growth strategy  Set up quality processes with the help of highly-experienced professionals, a network of internationally accredited suppliers and strategically… Show more Entrepreneurial Role Created and led marketing and sales strategies, winning high-profile contracts with Fortune-ranked corporations  Expanded the Mumbai-based agency - Essel, to a pan-India level and then, into the global arena  Led international credentialing - ISO 9001:2008 and BRC/IOP, as part of our growth strategy  Set up quality processes with the help of highly-experienced professionals, a network of internationally accredited suppliers and strategically located certified facilities  Built high-performance delivery team accountable to service quality and margins  Created well-run operation with a track record of on-time delivery  Strengthened brand, business strategy and go-to approach for sustainable client alliances  Designed, engineered and patented effective premiums  Partnered with licensing studios in India and across the globe  Established a world-wide sourcing and distribution channel  Negotiated strong contracts and intensified team incentives Executive Highlights  Developed and built Pramara Promotions into a unique hybrid agency with global capabilities in integrated promotional marketing, branched out across India, US, Hong Kong, China and set a distinguished presence in international markets  Built a global network of promotional product suppliers and repositioned Essel as an international player in the promotional business  Entered the Loyalty Programs segment in 2013 - Empower Rewards Established an e-commerce venture in 2015 – Magikbazaar Flagged off a knowledge sharing portal in 2015 - Premiafaqs  Facilitated the merger of Plastpack with Essel and re-launched it in 2015 as Essel Plastpack, a comprehensive packaging solution provider  Listed as India’s Top Five Most Promising Creative Agencies in 2015 by Silicon India magazine Show less