In Charge of Retention For Man Matters - The Largest Brand Under the Mosaic Umbrella.

Growth: -Developed and implemented “MoneyBall Project”: responsible for revenue growth of Art and Craft from 2 Lakhs per week to 5 Lakhs per week in span of 12 weeks- Allocating trials to higher converting facilitators and retraining lower performing facilitators: Increased conversion by 1.8x and improved CSAT from 4.75 to 4.92.- Analyzed customer preferences and suggested replacement of lower performing lessons and plan curriculum accordingly.- Liaised with the… Show more Growth: -Developed and implemented “MoneyBall Project”: responsible for revenue growth of Art and Craft from 2 Lakhs per week to 5 Lakhs per week in span of 12 weeks- Allocating trials to higher converting facilitators and retraining lower performing facilitators: Increased conversion by 1.8x and improved CSAT from 4.75 to 4.92.- Analyzed customer preferences and suggested replacement of lower performing lessons and plan curriculum accordingly.- Liaised with the creative team to develop content to be used for Performance Marketing. - Set the correct narratives that not only helped in Acquistion, but enabled a 45% MoM Renewals(Retention). Show less

Data Automation: to improve efficiency:- Built dashboards in Metabase (MySQL) for the curriculum team to access data about customer ratings, conversions, retention etc. - Extensive usage of R to reduce the TAT for report generation. - Created an App to integrate Google Sheets and MySQL database. This helped in a one-click update for various custom reports- Developed Dashboards to assist the growth team take calls based on major business data points such as Revenue… Show more Data Automation: to improve efficiency:- Built dashboards in Metabase (MySQL) for the curriculum team to access data about customer ratings, conversions, retention etc. - Extensive usage of R to reduce the TAT for report generation. - Created an App to integrate Google Sheets and MySQL database. This helped in a one-click update for various custom reports- Developed Dashboards to assist the growth team take calls based on major business data points such as Revenue, AOV, International performance, Trial Attendance etc.- Used MySQL to track operational shortfalls which improved in-class experience for customers leading to refunds dropping by 2%Data Analysis:- Leveraged Data to measure SOP adherence and improve customer experience by minimizing operational challenges.- Analyzed the customer movement from one category to another to understand the pattern of cross-sales and build suggestive marketing models for cross sell.- Developed and executed KPIs of supply resources/instructors. Generating weekly performance reports for the same.- Analyzed data to understand the effect of in-class substitutions on customer retention. Show less

- Prime KRA was to not stress my already struggling dad about my college fees :)- Learnt the easiest way to know what a user wants is to just talk to them.- Got to meet a lot of Celebrities while waiting tables at Marriage Ceremonies.