Head-Product Communications

Development and implementation of the country-wide marketing and communication strategy for customer acquisition and service of Retail Asset products including home loans, personal loans, business loans, loans against property, Gold Loans, Working Capital Solutions and loans against securities.I work with internal and external stakeholders to develop and execute digital as well as physical collaterals, run e-mail marketing, digital and social media campaigns and create visibility and… Show more Development and implementation of the country-wide marketing and communication strategy for customer acquisition and service of Retail Asset products including home loans, personal loans, business loans, loans against property, Gold Loans, Working Capital Solutions and loans against securities.I work with internal and external stakeholders to develop and execute digital as well as physical collaterals, run e-mail marketing, digital and social media campaigns and create visibility and recall for Kotak Loans through owned, earned and paid media channels.I also handle communications to existing customer base that would drive better satisfaction scores and increase asset on asset penetration. Show less

As a Brand Activation & Experiential Manager at DDB Mudramax, I handled the roles of new business acquisition, client relationship handling, turnkey project management and experiential specialization for clients like Coca-Cola, Sony Pictures Network, Western Union, Axis Bank, Castrol, Kansai Nerolac, Bombay Dyeing, Ingram Micro, Turner amongst a lot of other clients across industries.My responsibilities included development of campaign thought in sync with a brand's positioning &… Show more As a Brand Activation & Experiential Manager at DDB Mudramax, I handled the roles of new business acquisition, client relationship handling, turnkey project management and experiential specialization for clients like Coca-Cola, Sony Pictures Network, Western Union, Axis Bank, Castrol, Kansai Nerolac, Bombay Dyeing, Ingram Micro, Turner amongst a lot of other clients across industries.My responsibilities included development of campaign thought in sync with a brand's positioning & problem, designing of innovative strategic execution formats that cater to a specific geography, brand and audience, ensuring 360 marketing approach, planning the on-ground execution of projects and suggesting brand solutions from all BTL perspectives – Brand activations, events, experiential campaigns, consumer promos, visibility & branding and other on-ground media – urban, semi-urban and rural. Show less

As a part of the Project Management & Marketing services team, my role as a Manager was primarily to look at Brand Solutions at the on-ground level ensuring that the brand essence is conveyed to the brand's BTL audiences in the most apt and effective manner.Being a part of multiple turn-key solution based projects from the planning to execution stage, from Press Conferences to all employee annual meets to music concerts for the customers, my tenure at SALT was a great learning curve… Show more As a part of the Project Management & Marketing services team, my role as a Manager was primarily to look at Brand Solutions at the on-ground level ensuring that the brand essence is conveyed to the brand's BTL audiences in the most apt and effective manner.Being a part of multiple turn-key solution based projects from the planning to execution stage, from Press Conferences to all employee annual meets to music concerts for the customers, my tenure at SALT was a great learning curve along which I happily contributed to ensure the success of the brands for their internal as well as external customers. Generating credibility and trust with my clients while working in tandem with media, PR, digital and ATL agencies of the brand have been my plus points, enabling a 360 understanding of marketing plans. Show less

As a part of the business development and content teams, I worked on pitching to prospective clients for social media accounts and developing and execution of campaigns for existing accounts of many major brands like Disney, Pepsodent, KKR and Redbull.

Member of prepaid billing network & value added services operations team for Mumbai circle* Primary responsibilities included O&M of Linux based IN/VAS servers, prepaid product/pack/tariff configurations, recharges viavouchers/ E-top up, UAT/IN reports handling & optimising* Complete support for VAS services like SMS, bulk SMS, caller tunes, voicemail, Vodafone alerts and missed call intimations* Responsible for life cycle handling & online charging for Mumbai prepaid segment… Show more Member of prepaid billing network & value added services operations team for Mumbai circle* Primary responsibilities included O&M of Linux based IN/VAS servers, prepaid product/pack/tariff configurations, recharges viavouchers/ E-top up, UAT/IN reports handling & optimising* Complete support for VAS services like SMS, bulk SMS, caller tunes, voicemail, Vodafone alerts and missed call intimations* Responsible for life cycle handling & online charging for Mumbai prepaid segment comprising more than 6 million subscribers* Awarded “Vodafone Superstar” for excellence at team work and assisting other teammates during times of need Show less

GSM Network Optimization