Rohit Narayan Email & Phone Number

Liberia

Fiji

CVM head for South Pacific

Dar Es Salam, Tanzania

Managing the over all lifecycle of customers, as well managing pricing decisions of product portfolio.

Mpcg & Gujarat

Mobility Marketing Head with responsibility of overall revenues across different revenue streams of Prepaid, Postpaid and Data. Overall responsibility of managing brand preference across the Hub.

Patna Area, India/Chandigarh

: As the marketing head, was responsible for all the verticals in Marketing, Acquisition and U&R, Vas, Marketing Communication and Brand, • Responsible for the overall revenue delivery of the circle, by managing extraction from/ retention of the revenue giving subscribers, both in terms of voice, as well as data. Management of ARPU/Mous/Call mix/STV penetration ( overall lifecycle of the customer) was a key part of this responsibility.• Ensuring retentively required synergies with other functions, ensuring a smooth onboarding (acquisition touch points) and a providing good customer support , coupled with a strong availability of the entire product line and voice/data network.• Responsible for optimum utilization of the assets employed with specific geographic interventions , for subscribers, as well as the channel partners• Responsible for acquisition of a healthy customer base by end to end product conceptualization, employment of required GTM elements, and ensuring participation of channel/retail by rolling out incentive programs• • Management of VAS revenues required content localization, and a judicious employment of the promotion bandwidth. • Responsible all marketing communication – o BTL – planning and execution of POSM deploymento Outdoors – Planning and executiono events - Localisation, and end to end managemento other brand elements – Localisation

Delhi

Set up the National U&R function . Was responsible for all products and promotions for usage enhancement and retention. Worked strongly on segment identification and customised promo development.Overall U&R Approach• Worked extensively on consumer segmentation, using the intelligence to maximize revenues and prevent churn.• Mapped data from usage analytics with actual primary research to understand demographics of subscribers, essential for GTM.• Paid special attention to different communities, giving importance to geographical trends – like prominence to text vs voice, data utilization trend. • Paid special attention to subscribers acquired during different campaigns for planning of offers for different segments.• Managed subscriber balance, replenishment cycle, using intelligence developed from subscribers, as well as channel behavior.• Have been instrumental in finalization of the predictive churn model , using different trend changes in the consumer behavior. This is now automated across industry.• Utilisation of Analytics for monitoring of campaign implementation.• Change and refresh campaigns to keep increasing efficiency.• Use consumer/channel communication in manner to extract optimum efficiency of all media available• Integration with customer service processes for loyalty programs, based on customer value – derived from revenues as well as customer AON

Indore

Managed all aspects of prepaid post a brief stint with postpaid.Was instrumental in ensuring a robust tie with Handset manufacturers for both, reverse as well as forward handset bundling. Managed the product and distribution strategies for both, rural based handsets, as well as handsets that had a good market in the urban locations.

Ahmedabad, India

Was the Prepaid Acquisition Head.Key Tasks • Responsible for overall acquisition for the circle• Responsible for overall Revenue producing subscribers, (hence quality of Acquisition)• Responsible for tie ups with different handset manufacturers, for Handset bundle products

Pune

Prepaid Product Manager (2003-2005)Took care of all acquisitions as well as U&R KPIs. Was instrumental in transition of BPL from pure paper to Easy recharge (leading the change as a product manager).Was also instrumental in the launch of the Customer Activation process, and was responsible for setting it up along with the customer services (document management) function.Retail Sales Manager (2001 - 2003)Key tasks performed Responsible for the Sale of Prepaid products (The MOTS range of products) in South Maharashtra and Goa in different assignments. Responsible for handling the entire prepaid distribution channel in the areas handled - from execution of all trade and consumer offers , to maintenance of a steady supply of the product range ,by ensuring correct investment and inventory levels of the channel partners, to all local level promotions of the Brand.

Nasik, South Maharashtra

Key tasks performed: Responsible for handling the distribution channel in Nasik, and South Maharashtra in two separate assignments managed the company assets, placed in retail outlets to ensure a healthy market share. Executed retail level tie ups for both, ensuring higher sales as well better brand visibility.

Leadership Direct Program, Leadership

Master Of Business Administration (M.B.A.), Marketing, 1St Class

Graduation, Botany Hons.

High School, 1St Class