● Responsible for developing, implementing, and managing digital marketing strategies topromote Kanix's Highrise Construction ERP Software.● Managed and optimized PPC campaigns across Google Ads, Facebook Ads and LinkedIn Ads.● Generated detailed performance reports for director, highlighting campaign successes and areasfor enhancement.● Coordinated with the sales team to ensure lead quality and track conversion outcomes.● Conduct market research to identify trends, customer needs, and competitive landscape.● Develop and execute social media strategies to enhance the company’s online presence.● Managed SEO initiatives to improve organic search rankings.● Allocate and manage the digital marketing budget to maximize ROI.

• As the leader of a team of four professionals, I was responsible for all marketing and advertising functions, as well as handling the team of designers, developers, and testers. I created plans and task lists related to all digital marketing needs and website development.• I manage both in-house and client online marketing campaigns from start to end, by understanding the client's business requirements and creating an effective online marketing plan that promotes the brand and generates leads.• Planning and executing all digital marketing activities, including SEO/SEM, paid campaigns (Google ads & LinkedIn, Facebook campaigns), marketing database, email marketing tools & database, social media campaigns, and content marketing.• Build and manage a content calendar and content promotion plan that attracts a qualified audience to the website (including blog posts, whitepapers, eBooks, case studies, infographics, etc.)• Utilize various tracking and analytics tools to monitor the performance and health of the website. Provide regular reports and use these insights to forecast web traffic.• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.• Create proposals for new clients, provide suggestions, and report on the status and results of all implemented marketing strategies on a regular basis.• Keyword research analysis is conducted to understand what our target audiences are searching on search engines and to boost SEO ranking.• Carrying out competitor research to identify the strengths and weaknesses of our competitors and to develop new strategies.

• Lead Generation through email marketing, SEO activities, Social Media Networking and video marketing with C-Level executives for Singapore, GCC and USA and generate revenue for the company.• Responsible for complete Email Marketing in USA and GCC by using various automation tools like Mail Chimp, Elastic Email and Juvlon. • Follow the strategies like Business Introduction, Newsletter, Re-engagement Campaign, and Promotional Campaign under email marketing.• Work with the digital marketing team regarding various digital marketing activities like SEO, SEM, SMM, PPC, social media & content marketing to create an overall Marketing Strategy.• Marketing research for new prospects in different regions.• Creating Scope of Work based on client’s requirement, and RFPs which include Project Timeline and methodology which we follow in development.

• I worked on various digital marketing strategies like on-page optimization, off-page optimization, and social media marketing to generate leads.• Generated effective appointments and leads through varied activities like emails, social media, and networking for Singapore, the United Arab Emirates, Saudi Arabia, Kuwait, Denmark, Sweden, Switzerland, and Norway.• I was responsible for gathering requirements, making presentations, scoping work, designing wireframes, and proposals for the client's requirement.• Prepared a data mining strategy for different industries and locations and handle the data mining team to extract relevant data.

• I was responsible for lead generation, scheduling appointments, and preparing and delivering presentations to clients for products at the client site.• I was responsible for requirement analysis and providing technical support related to software and other areas of customer services.• I had the responsibility of generating new business for the domestic market through email marketing and other marketing strategies.• I helped the Business Development team increase the number of clients from 3 to 25 and generate revenue.

• I was responsible for market research, new business generation, and selling and supporting the product in the Maharashtra region.• Responsible for preparing and delivering presentations to clients for products.• Managing Customer Relationships.

"HR Functions in Balco".Work Detail:To know the role and responsibility of HR in different functions.