Non-Banking Finance Company

JITO is a not-for-profit global body of Jain Businessmen, Industrialists, Knowledge Workers and Professionals using ethical business practices to achieve socio-economic empowerment, value-based education, community welfare for the upliftment of society.Handling implementation of Projects and Statutory Compliances in 9 Zones and 67 Chapters across India. Continuous restructuring and rationalization of ongoing Projects and introduction of new post/positions for optimization of deliverables.Writing and editing articles for a monthly magazine Voice of JITO, Coffee Table Book, special issues and project publicity content, for marketing and promotion of the work that the organisation is doing. Monitoring and standardization of all communication that is sent across the network and beyond. Created a Brand Manual / Style Guide to ensure standardization.Standardisation of Systems and Processes by introduction of Standard Operating Procedures (SOP) for Events, Projects & Activities. Implementation of Model Constitution across all 67 National and 24 International Chapters and Initiatives.

Delivered digital content on the fly, across various platforms using IP-based solutions. Trained mid and senior level managers in the fields of personal and professional development.

Headed promotions and activation for Small Towns & Rural Markets (STAR). Conceived and executed a variety of events, activation, youth marketing and sports marketing. Clients included Google, ITC, Telenor/Uninor, Shell, BPCL, Microsoft, Gulf Oil, Axis Bank, Nokia, Castrol, TVS, Mahindra, Apollo Hospitals, J&J etc.

Headed pan India business and operations and was responsible for P&L independently. Led a team of 144 hardcore advertising professionals across disciplines and 216 business associates. Had joined the organization as Head of Western India branch. Conceived and executed multiple below-the-line advertising, promotion and marketing campaigns for clients operating in various industries and sectors.

Headed Western India business and operations and was responsible for P&L independently. Conceived and executed multiple below-the-line advertising, promotion and marketing campaigns for clients operating in various industries and sectors.

Developed and institutionalized the consultancy division’s “EBIDTA Enhancement” initiative by introducing a complete value stream transformation in manufacturing and services processes.

Publishing of business magazines, customized research, industry reports and weekly electronic newsletters. Started a division that conducted conferences and seminars on infrastructure sector issues.

A leading newspaper of North India. Determined potential in strategic market areas by setting up a “Core Team” to develop business from “television only” and “non-advertiser” segments.

Set up a television content production company. As a keen cinematographer, filmed and edited many of the 50 films over ten years, including advertisements, documentary and fiction films.

Handled sales and product launches for the entire range Nestle products in Northern India like Maggi Noodles, Maggi Sauces, Everyday Dairy Whitener and Soup Cubes.