Seo Executive
CurrentBrands worked on: Jio World Centre, Fevicreate, Britannia, Saffola, Lowe's- Developed and executed SEO growth strategies- Worked on hygiene activities like meta optimization, content edits, backlinks, and tech issue resolution- Created SEO pitches for brands like Kotak 811, Kotak YouTube, Meolaa, and Armaf Perfume- Worked closely with content team to streamline the creation of SEO-friendly articles, saving post-optimization time- Acquired 10+ monthly backlinks through brand mentions for Jio World Centre - Worked on Adobe analytics and done in-depth analysis for a revenue driven brand (ITC)- Analyzed user journeys in Google Analytics and developed a strategy to improve average session duration and to increase conversion rates- Utilized Pivot table strategy that identified new set of keywords opportunities for an individual pages, boosting overall keyword potential- Tracked errors, warnings and notices to maintain site functionality- Performing 150+ tailored topic research and 150+ article optimizations for Lowe's monthly, including meta recommendations, internal linking, and URL/image optimization- Re-optimized 100+ articles monthly for Lowe's, analyzing SERP intent and competitiveness while recommending content revamps- Mentored two SEO interns on keyword research, GA/GSC, SERP intent, SEO best practices, and technical SEO- Developed and implemented 2 processes and stragies for Lowe's that optimized team efficiency and delivered quality work output