- As the first hire to boost the inbound and organic growth of the company established and executed marketing-led, content-led, event-led & community-led growth.- Built and led a 5-person team across content, community, and marketing.- Managed and improved LinkedIn performance by boosting impressions and engagement.- Worked on improving Landing page designs and user experience along with a revamped SEO and keyword strategy leading to an increase in engagement & new visitors to the website.- Led offline marketing of the products at events in Taj Delhi, HITECH Hyderabad, and SAP Bengaluru.- Led GTM for two ProductHunt launches with one launch earning the title of Product of the Day and the second launch finishing in the top 10.- Involved in creating and growing 8 founder communities across various cities in India and communities for students and professionals in the EdTech sector.

- Working on improving SEO and promoting organic growth of the platform.- Working on identifying new growth levers to improve footfall on the website.- Responsible for creating and maintaining engaging, informative content for our readers on our blog.

- Worked with cross-functional teams from design to tech to assist in launching 18 careers.- Testing the products and optimizing them for an improved user experience.- Involved in the design revamp of the Landing page to improve user experience.- Worked on A/B testing to identify the right product-market fit.- Worked on improving the marketing funnel and improving conversions.

- Strategized with senior management on how to make the website SEO friendly.- Conducted user and market research in the Edtech and Web 3.0 domains.- Conceptualized, prioritized, and prototyped multiple features- Wrote blogs on marketing, improving SEO, Cloud facilities, and Blockchain.

- Worked on creating social media posts and strategies on how to reach the maximum number of students.- Assisted over 100+ students in the program with their queries.- Collaborated with senior management from various departments to ensure the smooth functioning of the program.

- Led the PR strategies planning and Branding of the platform- Scouted over 50+ organizations & colleges for collaborations to improve our brand image- Worked with cross-functional teams from Tech, Social Media to promote our platform- Screened and interviewed candidates for the PR team

- Led multiple Email Campaigns with an average clickthrough rate of 11%, an open rate of 23%, and an unsubscribe Rate of 1%.- Pitched the event to C-Tier management of multiple SMEs from India and Taiwan and onboarded over 100+ clients- Led a team for data collection and collected over 2000+ contact details of SMEs from India and Taiwan- Hosted the inauguration of the two-day event having speakers from MSME and Indo-Taipei Association.