•Managed a portfolio of $XXM+ budget accounts, optimized paid advertising campaigns across various platforms, ensuring alignment with marketing objectives and budget considerations.•Developed and executed comprehensive SEM strategies to drive website traffic & acquisitions, resulted in XX% drop in CPA & XX% increase in revenue.•Collaborated with key stakeholders, eg product , design, martech teams, ensuring timely & effective delivery of campaign performance, resulting in XX% increase in subscriptions.•Led performance of app campaigns on platforms like Apple & Google, achieved XX% increase in app downloads & purchase.•Evaluated and reported campaign performance against KPIs on weekly basis.

•Managed paid advertising campaigns (Search, Shopping, Video & App) of a $XM+ annual budget across Google Ads, SA360, Bing Ads, Google UAC and Apple Search Ads, aligning with company OKRs and KPIs.•Assisted in strategising Chegg’s Go-to-Market strategy for the India market, resulting in a XX% decrease in cost per acquisition on paid digital platforms.•Led A/B testing & experimentation to improve CRO-focused strategy, incorporating market research to optimize landing pages, reducing acquisition costs by XX% and increasing conversion rates by X%.•Reponsible for day to day campaign optimization, pacing management as per set company KPIs and quarterly targets.

•Managed paid & organic marketing for SMBs to improve brand recognition and engagement•Led the complete redevelopment of the website in collaboration with designers, developers, and content writers, resulting in a XX% increase in user retention on the product•Partnered with various teams like sales to improve customer satisfaction and upselling/cross-selling other services like marketing, resulted in XX - XX% revenue within 3 months of launch•Developed, Document & implemented work flows & performance details