A heart for brand marketing and a head for business. With 15+ years of experience as a marketeer, I’ve had some great opportunities and people championing me and I primarily see myself as a builder: a builder of brand stories, people and business. In a sea of linked-in experts I have a bias for action and have worked on campaigns end-to-end. More about my work on Twotigers.inVICE Media:As a part of the launch team that developed the GTM strategy for India, I was able to build brand VICE and the branded content business ground-up and on-board their biggest clients. We are a lean team with a start-up mindset so I had to get resourceful. But what I’m proudest of my time spent here is that I got to immerse myself in Gen-Z audiences and their culture codes. Along the way we were able to rebrand a legacy brand and be a part of fast paced tech launches.Lifestyle International: While campaigns may be great I truly understood what it takes to communicate and translate brand comms to the end consumer in 72 stores + online.Also, helped launch Ginger lingerie (a brand for Genz) and Nexus ( a brand for curvy women). ALLTHATHYPE:Built blogs for Titan, Lifestyle International and Homelane.com while developing my video and content capabilities. Had a crash course in CMS systems and SEO but my love for tech and the start-up life chose me here. Interactive Avenues:Here is where my love for digital and content really started. Built digital for Tanishq, Central, Puma India when social media was just taking off in India and I got to experiment and take big bold risks in content. Was lucky to be a part of my first big launch ~ Mia by Tanishq and we had an unusual insight driven launch.(IA was truly one of the best places to work at, they gave me the foundation and the wings to fly) The Save River Cauvery foundation: I also volunteer my time with SRC, a not-for-profit think tank that is using communication to mobilise communities to protect their resources.