Rohit Arora Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Dabbling with ideas across domains !

Bangalore Urban, Karnataka, India

Bangalore Urban, Karnataka, India

Bengaluru Area, India

Led and scaled Bangalore P/L; Increased Vehicle uptime by 55%, improved Rides/Day (GMV) by 140%, Grew agent efficiency by 85% and agent quality by 80%Launched 2nd City for Bounce; Delivered 93% vehicle uptime and operational profitability within 5 months of Launch at 20k rides/day while holding consumer experience levels at an NPS of 20 +Drove Digital marketing team, improved attribution accuracy, scaling up campaigns (80%) while reducing CAC (25%)Initiated effort-based payout… Show more Led and scaled Bangalore P/L; Increased Vehicle uptime by 55%, improved Rides/Day (GMV) by 140%, Grew agent efficiency by 85% and agent quality by 80%Launched 2nd City for Bounce; Delivered 93% vehicle uptime and operational profitability within 5 months of Launch at 20k rides/day while holding consumer experience levels at an NPS of 20 +Drove Digital marketing team, improved attribution accuracy, scaling up campaigns (80%) while reducing CAC (25%)Initiated effort-based payout structure for field agents to reduce cost of manpower (35% reduction) while improving productivity (45% improvement) of workforceSet up Central Ops (process excellence) and Control Tower (central monitoring team across business metrics and teams) Show less

Bengaluru, Karnataka, India

Initiated the Category function responsible for growth and P/L across all business lines, revised offerings based on customer personasRestructured real-estate portfolio (rental models) for minimizing burn (Rs 1.2 Cr per month) by losing minimal revenue (Rs. 0.15 L per month)Stand-In City Head for NCR to improve revenue, consolidate non-profitable properties, improved recovery and operations processes for asset maintenance and management

Bengaluru, Karnataka, India

Responsible for setting up the vertical which includes expansion, commercial and go-to-market strategySet up intelligence (tools and methodology) for selection of locations and partners to ensure partner and consumer successCurrently responsible for setting up multi-city presence (7 cities)

Bengaluru Area, India

First member of Central business team, setting up the central business function along with VP BusinessResponsible for geographical expansion; Planning and execution of Area expansion within existing cities; 45 Areas added contributing to 5% of GMVPlanning and Strategy of new city expansion (Ahmedabad, Chandigarh and Jaipur), hiring and handholding team through expansion executionGrowth of Late night category (3% contribution to GMV to 6.5% in 6 months), while working with on ground… Show more First member of Central business team, setting up the central business function along with VP BusinessResponsible for geographical expansion; Planning and execution of Area expansion within existing cities; 45 Areas added contributing to 5% of GMVPlanning and Strategy of new city expansion (Ahmedabad, Chandigarh and Jaipur), hiring and handholding team through expansion executionGrowth of Late night category (3% contribution to GMV to 6.5% in 6 months), while working with on ground and marketing team Show less

New Delhi Area, India

Expanded across NCR; Increase sellers by 3x (1800+ restaurants), Increased geographical coverage from 35% to 80%Improved customer repeat rates (by 45%) and retention rates (1st month cohorts) by 1.7x (highest since city launch)Improved delivery times from 43 mins to 35 mins, through process changes, and launched a money back guarantee programme for orders that did not meet delivery times (first in the country)Improved restaurant operational metrics and achieved highest restaurant… Show more Expanded across NCR; Increase sellers by 3x (1800+ restaurants), Increased geographical coverage from 35% to 80%Improved customer repeat rates (by 45%) and retention rates (1st month cohorts) by 1.7x (highest since city launch)Improved delivery times from 43 mins to 35 mins, through process changes, and launched a money back guarantee programme for orders that did not meet delivery times (first in the country)Improved restaurant operational metrics and achieved highest restaurant NPS ( Net Promoter Score) in the country to by driving better relationship management through the sales team Show less

Kolkata, West Bengal, India

Responsible for conceptualizing and executing city launch plan within 30 days of joining, covering process setting, people hiring, real estate negotiations and marketing Achieved market leadership in Kolkata within 4 months of city launch. Further, took the organization to 65%+ of market share covering 600 + restaurants with 700 delivery boys and multiple BTL and ATL campaignsRegistered the highest commission per order among the newer cities (launched after May ’15), because of strong… Show more Responsible for conceptualizing and executing city launch plan within 30 days of joining, covering process setting, people hiring, real estate negotiations and marketing Achieved market leadership in Kolkata within 4 months of city launch. Further, took the organization to 65%+ of market share covering 600 + restaurants with 700 delivery boys and multiple BTL and ATL campaignsRegistered the highest commission per order among the newer cities (launched after May ’15), because of strong focus on unit economicsRecorded the country’s highest Customer NPS within 6 months of launch leading to high customer retention metrics Show less

Kolkata Area, India

• Brand Launch: Launched 2 brands, 3 stores, all of which reached operational profit within 2 months of incorporation. Responsible for the end to end planning and execution of the launch.• Revenue Growth: Spearheaded new initiatives, which saw growth of revenues by 15% of existing outlets• Cost Analysis: Conducted cost analyses across 3 brands and over 1000 SKUs in order to maintain food costs at under 40% by altering prices or product components• Design and Marketing: Created… Show more • Brand Launch: Launched 2 brands, 3 stores, all of which reached operational profit within 2 months of incorporation. Responsible for the end to end planning and execution of the launch.• Revenue Growth: Spearheaded new initiatives, which saw growth of revenues by 15% of existing outlets• Cost Analysis: Conducted cost analyses across 3 brands and over 1000 SKUs in order to maintain food costs at under 40% by altering prices or product components• Design and Marketing: Created briefs, interacted with agencies & created artwork across brands for marketing collaterals Show less

Mumbai Area, India

• Responsible for providing insights to CEO’s office on pricing analysis and trends across operators• Nominated as pricing representative for Chairman’s task force for value proposition and product positioning• Liaising across product teams to identify behavioral patterns and competitive benchmarks for creation of product bundles

Mumbai Area, India

Customer Operations• Responsible for end-to-end process development of the customer verification vertical approved by National CS head • Involved with dimensioning for verification partners, and dividing weekly load to reduce manpower requirement by 25% • Collaborated with cross-functional teams for process stitching across sales, commercial and marketing teams• Developed training module for customer verification and pre-activation screening processesSales… Show more Customer Operations• Responsible for end-to-end process development of the customer verification vertical approved by National CS head • Involved with dimensioning for verification partners, and dividing weekly load to reduce manpower requirement by 25% • Collaborated with cross-functional teams for process stitching across sales, commercial and marketing teams• Developed training module for customer verification and pre-activation screening processesSales Planning• Successfully devised, conducted and implemented business prioritization survey for RJIL Mumbai pilot • Nominated as S & D representative of a cross-functional team for evaluating vendor partnerships as distribution partners for payment solutions to be launched by Reliance Payment Solutions Limited Show less

India

Secondary sales analysis and beat design development - Own Brands May 2011 – July 2011Played a key role in policy improvements through display checks and analysis of competitor’s schemesAssisted marketing team by conducting a competition analysis on price, trade schemes and retailer landing rates Suggested changes in sales reporting policies by monitoring secondary sales and point-of-purchase material usage Mapping coverage in traditional trade; Ranking outlets on the basis of… Show more Secondary sales analysis and beat design development - Own Brands May 2011 – July 2011Played a key role in policy improvements through display checks and analysis of competitor’s schemesAssisted marketing team by conducting a competition analysis on price, trade schemes and retailer landing rates Suggested changes in sales reporting policies by monitoring secondary sales and point-of-purchase material usage Mapping coverage in traditional trade; Ranking outlets on the basis of secondary sales, profitability, footfall and availability of display shelves and area Show less

Master Of Business Administration (Mba), Marketing, 2.83/4

Activities and Societies: Vice President - ADverb, Advertising cell of NMIMS Student Placement Co-ordinator, Placement Cell, NMIMS.

B.Com (H), Marketing, 7.14/10

Activities and Societies: Secretary (Head) of Xavier's Commerce Society, Managing Editor Youthink Vol 3, Editor Youthink Vol 2 Creative.

Class 12, Commerce, 92.4

Activities and Societies: School Prefect School Hockey Team Captain Active participant of Basketball, Cultural events, and Inter College.

Icse