Provide strategic, operational direction and leadership to the entire business unit, Develop and maintain excellent relationships with key customers, Stakeholders.Specialized in developing "Go to Market Strategy", distribution channel and management. Visualize to provide strategic inputs to the Board. Build Culture and Environment of company which encourages success ,development which supports stability and growth of organisation.

Head of SalesKey responsibilities:Establish route to Market strategy with a Distribution blueprint.Setting up the Sales Structure, Distribution Structure, Defining trade marketing Programs.National Key account Relationships.Planning Budgets, New Product Launches, and deciding Sales PlanReview Mechanism for Sales Managers and Key Account Manager

General ManagerCategory Head - Private Labels(FMCG)•Revamp and Designing a new Branding and Marketing Private Label Strategy.•Responsible for delivering Revenues, Margins and Inventory Management. Position Held in this Company prior to current profileCategory Head Personal Care CAT MAN Project ITC- Dec’09- Designed a training program on Category management and retailers view of categories for the MT & Marketing Team of ITC Skin Care CATMAN Project with HUL: Range Review, Price Ladder, - In store VM and customer education plan, CSA training module for customer queries Zonal head Buying and Merchandising EastHeading the entire Buying and Merchandising Function comprising of Processed food, Beverages, Home care, Personal care for the Eastern Region

Achievement: Plan and execute the Catmans model of category management

• Conceptualizing & Implementation of Branch Banking Projects like DQM (Dynamic Queue management System , Process for “30/30” based on Single Window Concept to reduce Customer Service Time.• Reduce wait time of customers by introducing Express cash counters & Quick Cash Deposit a first every banking initiative with RBI clearance..