Sales, Marketing and Business DevelopmentStrategyImplementation of new marketing toolsChannel ManagementBuilding and managing teamsSpecial Projects - Strategic sourcing and onboarding e-commerce platform partnersAdvertising and Promotion strategyProduct management

• Mandate to develop new business vision by building a future S&M strategy by creating new automotive battery brand and develop business in new energy storage solution sector covering EMEA, SAARC and SE Asia.• In short span since February created business pipeline if USD 4 mn in CY and USD 22 mn in FY 23.• Developed and introduced new brand, developed new collaterals, in new markets in Asia, Europe and GCC by appoint new program distributors.• Developed effective business plans to align strategic decisions with long-term objectives.

2017-01 - 2021-02 General ManagerTAFE Power, Amco Batteries Ltd, Chennai, India, TAMIL NADU• Responsible OE, B2B and Defense businesses. This position had clear mandate to create ecosystem for new JV company and aligning all international follow source OEM clients and improve SOBs at existing accounts.• With span of control of 4 KAMs and other reporting matrix into me established new 4 international OE clients and increased existing OE business contributing to 45% of company turnover.• Developed new business in data centre sectors contributing over Euro 2.5 million annually.• Drove year-over-year business growth while leading operations, strategic vision and long-range planning.• Developed and maintained relationships with customers and suppliers through account development.• Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.• Developed effective business plans to align strategic decisions with long-term objectives.• Designed modern employee recognition program which boosted productivity and improved morale.• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.• Managed budget implementations, employee reviews, training, schedules and contract negotiations.• Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency

• Partner & CEO (Entrepreneur, Entrepreneurial stint involving establishing and incubating this company.• Started with very small capital of INR 25,000 which by 2016 was INR 70 million with profits from first year.• In matter of 3 years IBG was reckoned as reliable tyre supplier, driveline components, garage equipment's and suspension components.• Had to walk out of this business due to lack of capital infusion.• Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.• Developed key operational initiatives to drive and maintain substantial business growth.• Developed business revenue lines of INR 80 mn ($1.15 mn) in 4 years through aggressive prospecting with fleet accounts for tyres.• Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.• Led operational oversight and budgetary supervision.• Led strategic and business initiatives to successfully grow revenue in areas such as suspension components, garage equipment’s and engineering solutions.• Built productive relationships with industry supplier partners like Goodyear, ContiTech, Triangle Tyres, ZF, MANATEC, etc.• Developed sales presentations and promotion initiatives to key accounts to drive product sales and increase brand awareness.• Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.

2012-05 - 2015-01 CEO (Consultant)Avik Polychem, Finolex Cables Ltd, Pune, India, Maharashtra• Mandated to build Engineering Plastics division for AVIK Polychem.• Forged alliances with international MNC plastic suppliers like QAPCO, SABIC, LYB., etc and developed customer base of over 150 clients generating sale of over 5,000 tons (INR 500 million in sales) of various plastic raw material grades.• Managed the complete P&L involving cash flow management and mitigating price volatility and forex risks.• Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.• Participated in team-building activities to enhance working relationships.• Resolved quality complaints and offered value solutions.• Solved product quality issues, analyzed information and provided solutions to problems.