With 19 years+ in the business of understanding consumers, culture, and driving growth, have been constantly honing that knowledge to create business-oriented solutions for brands, media houses & agencies. The last 9 odd years have been particularly fulfilling in creating new business models, revenue streams through various forms and formats of storytelling / content to accomplish brand objectives. And in my latest role, will be driving industry level narratives for marquee sport IPs. Constantly curious about new cultural trends, platforms, technology, it’s relevance for consumers and application for brands and organizations. Love an unsolved problem because in that lies an opportunity.