Rohit Dhall Email & Phone Number

Gurugram, Hr, In

Delhi, India

Reporting to Emerging Markets VP, Brand AdidasRevenue Head, P&L Ownership and Strategic Business Planning – Outdoor Business Unit- Grew Outdoor category by +75% YoY for last two years, fastest across the world- Charted business plan for future with ~50% CAGR across Hiking, Trail Running & Ski- Spearheaded global Outdoor Board visit to Emerging Markets from customer & cultural meetNew Market, Channel and New Business Segment Expansion- Expanded into new Winter markets (+50% SOB in retail) across Europe with competitive products - Onboarded first Outdoor Specialty partner & multiplied by 2x from 30 to 65 door presence in WHS- Expanded the retail fleet in joint coordination with retail teams from 17 to 55 in two years- Commenced B2B government partnerships across countries with additional potential of ~50 mln- Developed new commercial Hiking Footwear, sandals, event tees & backpacks with 1.5 mln unitsMarketing and SPOMA Budget Ownership- Successfully pitched Marketing Budget by 3.5x YoY to € 2 mln and SPOMA budget by 2x for 2 yrs- Expanded the SPOMA portfolio across several countries to include 10 hiking and trail athletes360 degree Marketing Campaigns and Trail Running Event executions- Executed two trail events in Turkey & South Africa by adding them to global roster - Seeded podium finishers, Runners community, set up pop-up stores at event expo with OOH- Implemented brand awareness and conversion led campaigns to tap into more consumers- Added Emerging Market athletes to global roster as well as drove high full price sell throughFIFA World Cup 2022 Fanzones- Accomplished setting up 3 FIFA fanzones across 3 different locations in Saudi Arabia- Managed 20,000 people over 3 days span with membership, branding, SPOMA (KSA football team)- Led the 10-member leadership visit management along with FIFA world cup match screening

Gurugram, Haryana, India

Reporting to Emerging Markets Head, Brand ReebokSales Channel & Partner Management - Sales Initiatives for Ecom, Marketplace, Retail, Wholesale- Instituted traffic push plan for increasing footfalls through redesigning the consumer journey- Identified country specific brand moments & work with agencies to develop activation toolkit- Enabled Marketplace (Amazon, Flipkart, Myntra, Tata Cliq) customized projects (Partner Program- inventory, Performance Mktg - targeting, display ads & search, Digital Store Check - workflow) doubling the business in just one yearGo-To Market Planning - Partnerships, Campaign Execution, CRM, Influencer & Digital Marketing- Managed brand partnerships at global & local level to enhance brand awareness and reach- Oversaw execution of campaigns, measure activations in terms of incremental Net Sales, RoMI- Created Go-To Market plans leveraging CRM, influencer activation and performance marketingDouble Net Digital Sales potential through Customer Lifetime Value – Membership Loyalty and CRM- Implemented Reebok CRM Loyalty Program in EM gaining 2.8mln + member signups since launch- Improved the Customer Lifetime Value through packaged offerings of Member Exclusives- Customized email to members for birthday shop, Limited Edition launches, Cart Abandonment- Drove advance member analytics & audience selection through segmentation based newsletter

Gurgaon, Haryana

Revenue Head & Strategic Business Planning – Commercial Footwear- Spearheaded growth of 15% YoY revenue for Core Footwear (45% of total business)- Strategized ranging, channel segmentation, marketing initiatives to enhance consumer commsPilot Projects – Sustainability, Account Exclusives across the World and CTM Footwear SKU- Prepared blueprint of Sustainability product launch (25% of SKUs) & activation on digital media- Instituted global project of Account Exclusive creations from across the world - Developed Closer To Market Core products filling in consumer demand, product and pricingBusiness Analytics & Data Visualization – Orderbook, Consumer Sales Visibility, Product Inventory- Steered project on forecasting, sell through visibility and digital sales to Senior Leadership- Piloted liquidation plans based on stock cover at each channel & leveraged auto-replenishment

Gurgaon, Haryana, India

Brand and Omni Channel Strategy - Brand Calendar, Activations & Marketing Budget Spend- Piloted One Brand Calendar across 80 countries in Emerging Markets for sales seasons (SS, FW)- Initiated efficiency in > € 10 mln marketing budget spend across media, digital and retail- Guide countries/clusters on product activation strategy across Business units

Delhi Area, India

Reporting to CEO and CFO of Bira91, collaborating with Board of Directors & Equity InvestorsPricing, New Product Launch & Market Entry Strategy along with Competition Mapping- Developed strategic pricing mechanism for new markets and led gross revenue analysis- Analyzed new launch of Volume and Product Mix based on factors such as customer, weather- Prepared business plan for future quarters based on sales projections, supply, net cashflowProfitability Management through Sales & Campaign Planning and Route to Market Strategy- Ownership of 35% of overall expenses & drive profitability through effective discount strategy- Led pan-India regional teams and developed consistent market schemes to analyze sales impactOperations Management (Warehouse & Contract Negotiations) and Planning of SAP rollout- Negotiate and implement contracts across distributors and warehouse partners across states- Led a team of 40 people across regions and coordinated implementation of SAP FICO module

Bengaluru Area, India

Skills/Certifications: Google AdWords, AdSense, SAP, Java, SQL, BluePrism, Data Visualization (Tableau), AnaplanExpansion Advisory, Process Transformation & Location Strategy – United Nations- Analyzed long list of 35+ locations on parameters ranging from health, education, risk, viability- Constructed scalable, robust Evaluation Framework for To-Be location based on cost & suitability

Bengaluru Area, India

Market Entry Strategy & Industry Investment Opportunity - Internet Products & Services- Performed As-Is assessment of existing footprints in terms of FTEs, cost and suitability- Implemented Scenario Modelling and analyzed 100+ cities on 60+ indicators for optimum entryIT Solution Design for Supply Chain Finance, Forecasting and Spend Analysis – Consumer Goods - Spend based analysis & forecasting across supply chain from procurement to finished goods- What-if Analysis of changing macroeconomic parameters and impact of prices and ForexStrategic Cost Reduction, Budget Allocation and Cost Management – Consumer Goods firm- Improved spend visibility, budgeting, cost management using Zero Based Budgeting- Improved margins across advertisement spending and travel cost categories across geographies

Hyderabad Area, India

Wholesale Banking - Banking Solutions for Cement Industry- Performed comprehensive analysis of current/future banking requirements & value chain of cement industry in A.P./Telangana analyzing credit worthiness and transaction volume of clients- Sighted opportunities and pitched customized banking solutions to 15+ major clients having turnover of above 10 Bn. encompassing the corporate, suppliers and dealers by meetings with CFO and senior management

Pune Area, India

Product Management and Design - US Healthcare Firm- Worked in Scrum Agile Development Framework Team for managing the product development and structured the co-branding strategy during merger of the two insurance firms- Performed cost-benefit analysis for various health plans offered to the members encompassing the provider network and plan sponsors

Noida Area, India

Automation of Windows Server Health Check- Reengineered the business process and coordinated with the Intel support team- Reduction of effort required to determine the fault in the client machines and automate the process

Master Of Business Administration (Mba), Business Administration And Management, General

Activities and Societies: Calicut Marathon Executive Committee

Bachelor Of Technology (B.Tech.), Computer Engineering

Activities and Societies: Member, Placements Committee