PROFILE: Accomplished marketing lead with more than 20 years of global experience managing B2B, B2C, Internet, Partner, Alliances and Channel go-to-market initiatives. Led strategy, programs, and teams, delivering revenue, creating new or scaling existing market opportunities, launching new products and accelerating established ones. Delivered award winning marketing programs, set up worldwide marketing operations driving huge ROI. Passionate about working with cross-functional teams, building partnerships and leveraging data to drive strategy, execution and results. ACCOMPLISHMENTS: Transformed VMware channel marketing, reversing decline, driving huge NPS growth, and delivering 572% partner engagement growth with pipeline. Recognized as a finalist for the prestigious SiriusDecisions 2019 Channel ROI Awards. Led various integrated alliance go-to-market initiatives growing annual business by 5x and delivering 20x ROI. Led multiple customer launches for marque products across Yahoo! Mail, Messenger, Finance, Sports and Entertainment, growing market share, reversing declines and engaging global audiences. Won prestigious industry awards for marketing executions.SPECIALTIES: Marketing Strategy, Integrated Marketing, Product Marketing, Partner Marketing, Managing Global Teams and Programs, Go-to-Market, Field Marketing, Development Funds, To, Thru and With Partner go to market (GTM), Acquisition, Retention, Engagement Programs, Events, ROI, Demand Gen, Enablement, Sales Acceleration, SaaS, Cloud and Virtualization technologies
Listed skills include Integrated Marketing, Product Marketing, Strategy, Analytics, and 36 others.