P&L Head for the Middle East and South Africa for the Viu online video streaming (OTT) platform. Viu provides users the opportunity to either watch some curated content for free or to subscribe to view its full offering of scripted series and movies i.e. Viu is a Subscription {SVOD} + Advertising {AVOD} platform. Viu’s content proposition in the Middle East is anchored on Arabic, Turkish, and Korean series and in South Africa local series and movies.•Built a $100 million + annual revenue business with 11 million+ Monthly Active Users (MAU) and 1 million + SVOD subscribers •Distribution and marketing partnerships with 15 + telcos (including STC, e&, du, Mobily, Zain, Ooredoo, MTN, Vodacom) and a rapidly growing set of fintech, e-commerce, OEM, and retail partners•Co-production partnerships across the Middle East including with UMS in Egypt •In two years built a Turkish series co-production/investment slate with leading media owners Kanal D and producers such as Medyapim, Ay Yapim, and OGM that caters to Viu’s growing Middle East audience •Manage local teams in Dubai, Riyadh, Cairo and Johannesburg

An advisory firm focused on media, entertainment, sports, online gaming, esports, and e-learning.

Dual hatted as the P&L Head for the Hong Kong, South East Asia, and Australia cluster and Commercial Head for Asia Pacific and Middle East•Led sales, marketing, localisation, and market development as regional team leader for Fox’s largest(by $) market cluster•Distribution partnerships and key account management lead for all markets in Asia Pacific & Middle East •Incubated and launched the FOX+ SVOD service in Singapore, Philippines, Taiwan, and Hong Kong •Built and managed delivery of “Global First” Nat Geo digital media app in Australia

•Responsible for strategic partnerships, enterprise sales, and integrated marketing across all television distribution platforms for Fox’s multi-genre portfolio of media brands including sports, entertainment, factual, and chinese•Created new partnerships, new deal frameworks, and new customer segments, which added double digit annualised long-term revenue growth in a structurally challenged ecosystem

•As the cross functional team leader led the integration of the acquired business(ESPN Star Sports) into the overall Fox media business•Responsibilities included business transformation, sports rights acquisition, content production, marketing, social media, public relations, sales, and broadcast technology operations

•Leadership and P&L role at the # 1 international media and entertainment network in the Middle East•Ran localised and international content television channels across movies, general entertainment, factual and sports; spanning free to air broadcasting and pay television

•Exponentially expanded business footprint and revenue through strategic partnerships with Rotana Media Group and Abu Dhabi Media to launch Fox Movies, Fox and National Geographic free to air satellite television broadcasting channels •Formulated and executed strategy to acquire key content rights, localise product offering, build in market team

As a sole parachutist, established a direct presence for FOX’s television business in the Middle East. Key activities included media distribution, marketing, business development, and advertising & sponsorship sales

Led local and pan-regional advertising sales and sponsorship's for National Geographic’s television channels in North and East India

Start-up team member, responsible for advertising and sponsorship sales for Northern India

Sales and trade marketing in the highly competitive consumer goods sector in India

Key account management and B2B sales in an industrial goods conglomerate