Rohit Kalra Email & Phone Number

New Delhi, Delhi, India

New Delhi, Delhi, India

Revenue Management:- Establishing & implementing a complete business plan and devising roadmap accordingly.- Managing P&L and consistently increasing business turnover, CAGR (Compound Annual Growth Rate) & EBITA year-on-year, by re-organizing business direction and by implementing strategic initiatives.Competitive Analysis/ Market Differentiation:- Market Forecasting & Identifying opportunities to increase revenue and leverage relationships in order to better… Show more Revenue Management:- Establishing & implementing a complete business plan and devising roadmap accordingly.- Managing P&L and consistently increasing business turnover, CAGR (Compound Annual Growth Rate) & EBITA year-on-year, by re-organizing business direction and by implementing strategic initiatives.Competitive Analysis/ Market Differentiation:- Market Forecasting & Identifying opportunities to increase revenue and leverage relationships in order to better penetrate the market. - Building processes to create an effective sales organization; identifying changes in market demand and modifying strategies for expansion of market share & achievement of revenue targets.Process/ Operational/ Launch Excellence:- Supervised the launching of all 7 Stations across UP.- Implementing various B2B Sales Strategies & Product Development to manage CLC (Customer Life Cycle); maintaining robust Corporate funnel management, ensuring future prospects, tracking on Sales Force- Customer Relationship Management Marketing Strategy Formulation/ Implementation:- Providing advice on all elements of marketing such as product mix, pricing, advertising & sales promotion, selling, and retail stores.- Supervising the development & delivery of marketing campaigns to the business partners including new product launches, advising on retail space display and promotion.- Managing communication strategy for Print ads, website design, social media strategy and PR Strategy.Brands/ Event Management:- Presenting the brand at the right events & occasions for strategic client engagement; creating visibility, generating awareness, and making the name of the product known to the relevant audience.- Implementing large scale on-ground activities and event management ensuring incremental revenue’s Spearheading CSR activities, events sponsorships.Team Leadership:- Recruiting young talent & developing competency among the team members; managing appraisal process across the levels. Show less

New Delhi Area, India

Growth Path:Oct’07 to Jul’10: Sr. Manager (New Town Roll-out)Jul’10 to Dec’12: DGM ( Head-Post-paid Sales for UPE Circle)Dec’12 to Jul’14: Head- Enterprise Sales for Delhi & NCR (Delhi Circle)Jul’14 to Feb’16: General Manager (Head- Enterprise & SME for Delhi & NCR)Key Result Areas: - Supervised P&L and ensured profitability with a team of 27 On Roll & 350 Off roll employees - Prepared monthly/ annual trade scheme for all channels and ensured maximum… Show more Growth Path:Oct’07 to Jul’10: Sr. Manager (New Town Roll-out)Jul’10 to Dec’12: DGM ( Head-Post-paid Sales for UPE Circle)Dec’12 to Jul’14: Head- Enterprise Sales for Delhi & NCR (Delhi Circle)Jul’14 to Feb’16: General Manager (Head- Enterprise & SME for Delhi & NCR)Key Result Areas: - Supervised P&L and ensured profitability with a team of 27 On Roll & 350 Off roll employees - Prepared monthly/ annual trade scheme for all channels and ensured maximum participation from trade - Conceptualized AOPs for driving gross acquisition, revenue, CMS, RMS and distribution KPIs - Tracked stock norm at each level of trade to ensure optimum service levels in the market - Maintained healthy prospective funnel of large corporate like Tata Motors, Hyundai, Mahindra & Mahindra - Enhanced sales & brand visibility at large format stores & modern trade outlets - Formulated go-to-market strategy, with clear focus on Farming & Hunting Sales Model - Designed training modules for channel sales force to ensure FTR (First Time Right), and upgraded existing modules with industry best practices - Maintained profitability of retail stores and ensured optimum display and brand visibility at each store - Strategized retail promotion ensuring sales from various categories Show less

Uttar Pradesh, India

My Accountabilities as Vertical Head Involved: • An End-to-End Project including the launch of the Sales-Distribution-Execution of – Prepaid cards• Designing Distribution to cater prepaid market.• Defining acquisitions, revenue and Channel appointment targets• Designing & implementing channel management & performance management system.• Increase customer acquisition in prepaid Improve prepaid recharges & reduce grace Subs.• Implement distribution & Coverage… Show more My Accountabilities as Vertical Head Involved: • An End-to-End Project including the launch of the Sales-Distribution-Execution of – Prepaid cards• Designing Distribution to cater prepaid market.• Defining acquisitions, revenue and Channel appointment targets• Designing & implementing channel management & performance management system.• Increase customer acquisition in prepaid Improve prepaid recharges & reduce grace Subs.• Implement distribution & Coverage Initiatives through Alternate Channel.• Design & Communicate process & policies to meet Distribution KPIs..• Initiated Special projects to increase MOUs in Under Utilized Cell SiteKey Challenges• Profitability of newly launched Sites.• Distribution Footprint.• Brand Visibility• Market Intelligence. Show less

 Formation Of Complete Retail Channel For Prepaid Business  Plan, Coordinate and manage Sales of Prepaid cards and Coupons in Designated Territory Market expansion and visibility Implementation of Company’s Policies & Sales Strategies for Pre-Paid & Post Paid & Corporate Sales Identifying Corporate Need and providing customize solutions to them.  Effective utilisation of assigned co-op Budget Market mapping, gap analysis, competition feedback and management… Show more  Formation Of Complete Retail Channel For Prepaid Business  Plan, Coordinate and manage Sales of Prepaid cards and Coupons in Designated Territory Market expansion and visibility Implementation of Company’s Policies & Sales Strategies for Pre-Paid & Post Paid & Corporate Sales Identifying Corporate Need and providing customize solutions to them.  Effective utilisation of assigned co-op Budget Market mapping, gap analysis, competition feedback and management reporting Plan and execute local engagement like, Circle meet, Retailers meets, Road shows etc Show less

 Formation of complete distribution channel, which includes, DSA’s, Electronic showrooms, toyshops and authorized resellers of branded PC’s and accessories. Involved in Direct Sales/Corporate Sales Implemented Sales and Product training to the channel partners. Formation of exclusive channel for after sales service Compiling on going information on product and Market performance

 Managing sales through channel network of Distributors, Wholesaler’s and Dealers, which includes only consumer durable showrooms. Retaining the old and developing the new counters for expansion of market . Responsible for both sales, after sales and collection targets Keep a close eye on competitors activities and market behaviour

Executive Programn, Strategy Execution

Master Of Business Administration (Mba), Sales & Marketing