Rohit Kumar

Rohit Kumar Email and Phone Number

Performance Marketing Services @ Dojo Growth Labs
Gurugram, HR, IN
Rohit Kumar's Location
Bengaluru, Karnataka, India, India
Rohit Kumar's Contact Details

Rohit Kumar work email

Rohit Kumar personal email

About Rohit Kumar

Me in 10 secs:- I've been a basketball player, model, and software engineer at Samsung.- Scaled two biz from 0 to $10M+ in Ed-Tech & Health-Tech sector. - Athlete at heart. Love to grapple(jiu- jitsu). Believe in warrior ethos: embrace the suck.Me in timeline:2022+- Solving growth problem for health tech biz i.e. sugar.fit (incubated startup within cult.fit)2017-2022: - In these 4 years, I have helped Edutech businesses scale in their 0 to 1 journey. - Majority of my stint was heading Digital Marketing at Cuemath, an EdTech startup backed by Alphabet's CapitalG and Sequoia. - I primarily looked into growth through user acquisition from paid and organic mediums that helped 5x growth in those formative years. 2015-2017: - I did my MBA from the Indian Institute of Management Bangalore with a specialization in marketing and product growth.2012 - 2015- I worked at Samsung as a software engineer. Created video calling feature for various smartphones/tabs.Outside work, you can find me grappling or kickboxing. Weekly, I also share my insights on Digital Marketing & Growth on Linkedin. Do check out my posts to know more. If you want to discuss more, drop me an email at rohit13kr@gmail.com._ _ _ Hey, no rush on this, but if at any point you feel like you need some resources on how to CRACK PERFORMANCE MARKETING INTERVIEWS, then I’ve put together a paid course that might help. It’s designed to cover case studies, problem statements, and assignments asked during interviews. It comes with a 100% Refund Policy. Link: https://therohitkumar.graphy.com/courses/Cracking-Performance-Marketing-Interview_ _ _ 𝐀𝐫𝐞𝐚 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞✔Growth marketing✔Digital Marketing✔Performance Marketing✔Product Growth✔Search Engine Marketing (SEM)✔Display Ads✔Discovery Ads✔Facebook Ads✔Conversion Rate Optimization (CRO)✔Growth Hacking✔Virality/WOM

Rohit Kumar's Current Company Details
Dojo Growth Labs

Dojo Growth Labs

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Performance Marketing Services
Gurugram, HR, IN
Rohit Kumar Work Experience Details
  • Dojo Growth Labs
    Performance Marketing Services
    Dojo Growth Labs
    Gurugram, Hr, In
  • Dojo: The Growth Lab
    Course: Cracking Performance Marketing Interviews
    Dojo: The Growth Lab Oct 2024 - Present
    Hey, no rush on this, but if at any point you feel like you need some resources on how to CRACK PERFORMANCE MARKETING INTERVIEWS, then I’ve put together a paid course that might help. It’s designed to cover case studies, problem statements, and assignments asked during interviews. It comes with a 100% Refund Policy.Just wanted to let you know it’s available whenever you’re ready.
  • Dojo: The Growth Lab
    Performance Marketing Services
    Dojo: The Growth Lab Dec 2023 - Present
    We are not a typical agency but work as your extended team with 100% ownership of the end outcome. To learn more, DM me your contact number. Core Services: Performance Marketing, Creative Strategy(&delivery), SEODM to grow your brand.
  • Dojo: The Growth Lab (Growth Marketing Agency)
    Free Learning Community
    Dojo: The Growth Lab (Growth Marketing Agency) Jan 2021 - Present
    Performance Marketing WhatsApp Community: https://chat.whatsapp.com/BuVwCJg1BWPD9EfuK3IMvA
  • Dojo: The Growth Lab (Growth Marketing Agency)
    Performance Marketing Newsletter
    Dojo: The Growth Lab (Growth Marketing Agency) Apr 2020 - Present
    • Sharing Actionable Tools for Digital Marketers and Growth Hackers that drive 10X impact.
  • Dojo: The Growth Lab (Growth Marketing Agency)
    Consultant - Growth & Performance Marketing
    Dojo: The Growth Lab (Growth Marketing Agency) Nov 2023 - Present
    I help with all things business growth. DM to grow your brand.
  • Sugar.Fit
    Head Of Growth & Marketing
    Sugar.Fit May 2021 - Nov 2023
    Bengaluru, Karnataka, India
    Led Growth Charter at Sugar.fit. Reverse diabetes in a simple and sustainable way.
  • Camp K12
    Head Of Digital Marketing
    Camp K12 Oct 2020 - May 2021
    • Reduced cost of acquisition by 57% in Google search ads, through restructuring of campaigns, in two months.• Reduced CPL by 33% in native ad platforms via optimization in the funnel from Ad impressions to Lead submission.• Improved conversion rate of the landing page by ~25% via optimizations in user’s onboarding flow.
  • Cuemath
    Head Of Digital Marketing
    Cuemath Dec 2018 - Sep 2020
    Bengaluru Area, India
    • Achieved 2x growth, in the last 1 year, through user acquisition from paid and organic mediums• Reduced Marketing CAC by ~80% through various optimizations on Facebook ads and Google ads i.e. SEM, Display ads, Discovery ads. • Increased website conversion rate by 2.5x for lead generation through landing page optimization hacks & consistent messaging across user journey• Devised new organic channel with highest sales conversion by enacting Google Business Listings for 4K+… Show more • Achieved 2x growth, in the last 1 year, through user acquisition from paid and organic mediums• Reduced Marketing CAC by ~80% through various optimizations on Facebook ads and Google ads i.e. SEM, Display ads, Discovery ads. • Increased website conversion rate by 2.5x for lead generation through landing page optimization hacks & consistent messaging across user journey• Devised new organic channel with highest sales conversion by enacting Google Business Listings for 4K+ home-based centers• Increased email's open rates by 4x in 3 months through social proofing, scarcity & authority messaging• Surpassed Google Ads 2019 Benchmarks (WordStream Report) on CPC & Conversion Rate across all industries on search and display network Show less
  • Cuemath
    Head Of Business Growth- Bengaluru
    Cuemath Sep 2017 - Nov 2018
    Bengaluru Area, India
    • Managed P&L for Bengaluru and other 12+ cities by driving business in 1200+ home-based centers pan India• Delivered 2.3x Growth within a year of handling market ops by building a repeatable model for growth• Reduced churn% by 50% within 7 months by promoting longterm SKUs & building partner's capability.
  • Cuemath
    Growth
    Cuemath Apr 2017 - Sep 2017
    Bengaluru Area, India
    • Incubated 300+ home-based centers pan India by increasing avg. student count by 3x within 30 days of the center start date• Led 10+ members sales team for demand-side (parent) acquisition.
  • Edusports
    Marketing Consultant
    Edusports Jul 2016 - Oct 2016
    Bengaluru Area, India
    • Developed Go-to-Market strategy for launching Throw-Motion (table-top game) in India for Edusports
  • M. H. Alshaya Co.
    Merchandiser, British Home Store(Bhs)
    M. H. Alshaya Co. Apr 2016 - May 2016
    Kuwait
    • Developed a stock management tool for British Home Store (BHS) core lines during my internship• Enabled BHS’s merchandise team to plan and buy the stock at the right time and right quantity. • Helped Maintained 100% availability without overstocking stores.• Accounted for sales trends, at a detailed level & forwarded forecasts based on seasonal fluctuations.• Allowed them to go to the host brand with requirements in advance to secure smooth supply.M.H. Alshaya Co.… Show more • Developed a stock management tool for British Home Store (BHS) core lines during my internship• Enabled BHS’s merchandise team to plan and buy the stock at the right time and right quantity. • Helped Maintained 100% availability without overstocking stores.• Accounted for sales trends, at a detailed level & forwarded forecasts based on seasonal fluctuations.• Allowed them to go to the host brand with requirements in advance to secure smooth supply.M.H. Alshaya Co. is one of the Middle East’s most dynamic and successful retailers. With over 3,000 stores operating over 70 reputed international brands like H&M, Mothercare, Debenhams, American Eagle Outfitters, Victoria's Secret and Starbucks as franchise partners in 19 countries across the Middle East and North Africa, UK, Russia, Turkey, and Europe. Show less
  • Samsung Electronics
    Research And Development Engineer
    Samsung Electronics Jan 2013 - May 2015
    Noida Area, India
    • Experience in native Android UI development for Phones/Tablets• Implemented various new features of ViLTE(Video over LTE) provided by Bell , TMO , ATT and Reliance operators in android supported mobile phones.• Selected from the team of 11 to work at Headquarters of Samsung Electronics in South Korea for major Flagship projects i.e Galaxy and Note Series.• Worked on the user interface of Circuit Switched Video Call in mobile phones supporting the android platform.
  • Samsung Electronics
    Project Lead
    Samsung Electronics Jun 2012 - Dec 2012
    Noida Area, India
    • Aided the launch of 2+ Samsung's flagship tablets in 70+ countries with 50+ International teams.• Coordinated testing team and software development team to meet QA standards. • Discerned any impediment to the project execution and fixing it to meet the deadline

Rohit Kumar Skills

Marketing Consumer Behaviour Advertising Business Strategy Data Analysis Event Management Microsoft Excel Team Management People Skills Public Speaking C Negotiation Android Development Brand Management

Rohit Kumar Education Details

Frequently Asked Questions about Rohit Kumar

What company does Rohit Kumar work for?

Rohit Kumar works for Dojo Growth Labs

What is Rohit Kumar's role at the current company?

Rohit Kumar's current role is Performance Marketing Services.

What is Rohit Kumar's email address?

Rohit Kumar's email address is ro****@****ail.com

What schools did Rohit Kumar attend?

Rohit Kumar attended Indian Institute Of Management, Bangalore, Netaji Subhas Institute Of Technology, St Michael Senior Secondary School.

What are some of Rohit Kumar's interests?

Rohit Kumar has interest in Education.

What skills is Rohit Kumar known for?

Rohit Kumar has skills like Marketing, Consumer Behaviour, Advertising, Business Strategy, Data Analysis, Event Management, Microsoft Excel, Team Management, People Skills, Public Speaking, C, Negotiation.

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