Rohit Mittal Email & Phone Number

Bengaluru, Ka, In

Bangalore, In

Paris, Île-De-France, Fr

- Revamp the growth org to fuel the business growth (acquisition, retention, re-activation, and increase LTV) in a profitable way- Driving increasing business revenue, identifying and developing new opportunities, and building and expanding the presence of the company and its products- Tracking new markets and emerging trends, recommending new products and services, proposing and developing new strategic partnerships- Writing proposals and plans, and guiding long-term objectives to meet business needs and requirements- Building and growing solid relationships with vendors and internal and external customers in order to bring new business opportunities to the organization- Researching emerging trends and recommending new company offerings to satisfy customers’ needs- Finding potential partnership opportunities for the business with a view to expanding its reach and/or improving its processesKey Achievements:- Managed an annual $10+ Million marketing budget and acquired 3M+ banking and 850K lending customers- Optimized marketing spending across multiple channels; resulting in a reduction of lending customers CAC by 50%- Built A/B testing framework for CRM journey (SMS, Push Notification, e-mail, in-App, and telesales campaigns); helping improve monthly activation by 20% and retention by 10%- Developed and implemented GTM strategy for Saving Product and Debit Card (new product launches); resulting in $3.5M+ in monthly transactions on debit cards and $5M in deposits within 9 months- Established and scaled the growth org (digital marketing, CRM, Telesales, and Retail Team); resulting in growing the avg. transactions and volume per active monthly user by 2X- Worked with product, risk, and finance teams in improving the customer journey on the app; resulting in a 20% conversion improvement.

Bangalore, Karnataka, In

- Worked with cross-functional teams (CXOs, sales, marketing, and logistic team) and built a long-term strategy to improve UB's net margin by 150 bps- Enabled sales team in achieving 3% incremental volume and an additional Rs 82/- cr. in revenue in FY20, by identifying incremental sales opportunity at the Outlet X SKU level by using Consumer Preference Model (CPM)- Developed an Econometric Forecast model which reduced forecast error by +/3%, leading to higher efficacy of Sales and Operation Planning- Driven performance (+2% market share) of the Super Premium Segment's product by localizing promotions designed using consumer profile (Lifestyle and Economic factors)- Built self-serve analytical infrastructure (Financial Variance Analysis tool & Sales Dashboard ) on Oracle Analytics Cloud Platform to reduce the time period of the analytics cycle- Redesigned and implemented Sales Incentive Program for ~ 300 sales executives (Rs 3/- cr. Annual cost) to move from volume-driven to value-driven incentives- Designed framework to optimize BTL (promotion) schemes for retailers, leading to higher market share (+1.3%) and profitability (Rs 2.93/- cr.) in H2 FY20

Northbrook, Il, Us

- Propelled ~10% revenue growth while managing 4 teams assigned to Fortune 500 client accounts and converted 2 prototypes ( new logos ) into long-term projects- Designed analytical framework to predict the profitability of potential Unsecured Line of Credit customers. Framework has enabled a targeted acquisition campaign and growth of the product's customer base by 3.2% of a Fortune 500 BFSI customer- Performed segmentation on basis of customer's credit usage behavior and broader bank relationship, resulting in improving acquisition conversion rate by 2% and optimization of marketing cost- Designed Next Best Offer (NBO) framework enabling a BFSI client to pitch the right product to existing customers as per their changing needs and thereby, increasing Customer Life Time Value- Designed 4 competitive analysis report for a leading Online Ads Platform resulting in an increase in Conversion Rate of 4.2% for Strategic Advertisers

London, London, Gb

• Manage a team of 6-7 analyst• Perform qualitative and quantitative analysis by doing primary and secondary market research • Track and identify different trends, products, technologies, news, etc. within an domain • Brainstorming and fielding up on hot topics and key niche areas to design and develop a research strategy considering the inputs from the sales and marketing team • Train the writers and sub-reviewers and review the research deliverable and enhance the quality • Liaise with the Editing, PR team, and other stake holders on behalf of the team • Responsible for the fulfillment of client queries, client requests, media inquiries and other ad-hoc requests • Frame the research plan and deploy them with greater operational efficiency • Participate in vendor briefings, conferences, client calls, etc. to gain industry insights

• Spearheaded a team of twenty (20) people as Project Manager of two key projects • Was part of BD team and responsible for Invite proposals from potential vendors, negotiations, build Financial and Technical Proposals, etc.

As Project Engineer I handled National Internet Backbone project. Aim of the project was to upgrade subscriber capacity of BSNL from five million to ten million

Master Of Business Administration (M.B.A.), Major: It And Operation & Dual Minor: Business Analyst And Finance

Bachelor Of Technology (B.Tech.), Computer & Science Engineering

Cbse - Aissce (Class Xii), Pcm

Cbse – Aisse (Class X)