I am a goal-oriented professional delivering nearly 12 years of career success in building and implementing data-driven Growth Strategy, resulting in higher revenues, optimization of cost, and improved ROI.I’ve worked in fast-changing dynamics setups (start-up) and worked on solving 0 to 1 and 1 to 10 problems. Demonstrated excellence in successfully planning budgets for 2 countries, and executed campaigns with digital marketing, branding, CRM, Retail, and Telesales teams.Over time, I have proved my excellence in enhancing financial processes through analytics initiatives geared towards lowering risk, heightening productivity, service excellence, revenue maximization, and value maximization for shareholders while mitigating underlying business & operational risks.- I’ve successfully evangelized and delivered new initiatives like new product launches, designing new UP-Sell and Cross Sell strategies & so on resulting in an incremental profit of $5M- Propelled the company in consulting senior management on various business problems, implemented a data-driven design-making framework to generate incremental revenue of $10M- Successfully built, scaled, and led Analytics, Digital Marketing, CRM, TELE, and Retail Teams to drive business growth- Optimized marketing spending across multiple channels; resulting in a reduction of the acquisition cost of lending customers by 50%- Worked with product, risk, and finance teams to improve the customer journey on the App; resulting in 20% higher conversion- Worked with cross-functional teams (sales, marketing, and logistics team) and built a long-term strategy to improve net margin by 150 bps- Designed an analytical framework to predict the profitability of potential customers. Framework has enabled a targeted acquisition campaign and the growth of the product's customer base by 3.2%- Performed segmentation on basis of customer's credit usage behavior and broader bank relationship, resulting in improving acquisition conversion rate by 2% and optimization of marketing cost