- Acted as a single point of contact for AstraZeneca Nordics Omnichannel Team and supported the enablement of MCRM Email Marketing.- Supported service delivery for Veeva Approved Email Content Build and AEM Web Authoring requests for AstraZeneca France.- Contributed to multiple successful Omnichannel Campaign launches for AstraZeneca Canada.

- Laterally moved within the organization as an Omnichannel / MCRM Specialist and appointed as the primary SPOC for AstraZeneca Canada & AstraZeneca France Omnichannel Marketing teams.- Skilled in defining Business Requirements for Operations teams to create and execute highly functional Email campaigns as well as being able to bridge the gap between Business and Development Teams.- Liaison with multiple cross functional teams, ranging from IT Support, Omnichannel Strategists, Digital Managers and Operations Teams to deliver high quality Omnichannel Campaigns.- Skilled in Stakeholder management, ensuring detailed feasibility investigations and appropriate solutions.- Ideated and supported multiple Continuous Improvement projects within internal teams to improve process efficiency in the work delivered.- Successfully established MCRM Channel in POD ways of working for AstraZeneca Canada and AstraZeneca France

- Developed Email & SMS Campaigns of various complexities for EUCAN and WESE cluster using Adobe Campaign.- Developed customer surveys and registration pages using Adobe campaign and Bootstrap framework.- Key collaborator on a Multi-channel Email, SMS & Website campaign that reached out to patients living with Heart Failure.- Well versed in HTML development, developed and deployed 90+ assets for EUCAN region. - Skilled in Adobe Photoshop, Excel based reporting and creating interactive presentations to showcase business data.