With over 17 years of experience in the digital marketing industry, I have built a career at the intersection of product and marketing, delivering commercial and creative growth opportunities for clients and the agencies I have worked for. As the founder and director of Switch Digital Network, I lead a team of experts in brand planning, product and experience strategy, UX and user design, business transformation, performance marketing, creative strategy, content planning, and social planning.My mission is to create simple, beautiful, and innovative work that solves business problems and meets user needs. I am passionate about merging strategy, UX, and design to craft engaging and effective digital solutions that drive value and impact. I have successfully designed and executed campaigns, products, and experiences for various sectors, including automotive, e-commerce, entertainment, fashion, finance, health, and travel.