Data Analyst
Managed data acquisition, cleansing, and preparation using SQL and Excel to support the development of marketing mix models. Established robust data and reporting frameworks using Power BI and SQL, enabling real-time insights into product performance, marketing funnels, and key business metrics. Created impactful data visualizations in Power BI and Excel, reducing weekly manual reporting hours by 10. Proficiently communicated insights, patterns, and trends derived from intricate datasets.