My Responsibilities at Agile CRM include both setting up strategy and execution with a team of marketers. My work area includes both the marketing categories -Inbound and Outbound.Inbound• Traffic: Overall improvement of traffic (measured by Google Analytics) using organic and advertising• SEO: Understand SEO trends in the market and recommend the ongoing changes• SEM: Analyze the spend, increase quality score, remarket, and increase conversions on Google, Facebook, Twitter and other sites• Content/Assets Creation: Coordinate with copywriters to create eBooks, blog articles, and web pages• Reviews: Manage online reputation of the product• Social Media Engagement: Coach and engage on various online forumsOutbound• SQLs: Generate leads through various strategies• Create cadence for outbound team to gather and nurture leads• Own the go-to-market strategy, using levers like positioning, packaging, offers and channel tactics to drive the business.

After working for more than a decade in the Internet industry, with all the experience, I now offer consultation to companies on all the Digital marketing channels.My expertise includes:SEO, SEM (Performance Marketing)Social Media Marketing (SMM)Content Planning & ExecutionMarketing Automation Solutions

Manage activation and implementation of ANZ digital strategy, online program roadmaps, drives online marketing activities including media, search, and email marketing; execute online campaigns on behalf of the regional and country marketing teams, while analyzing and reporting metrics to constantly improve and educate the region in best practices. Job Role and Responsibilities:1. Country Level Digital Strategy Development and implementation2. Web Expert for digital marketing community, and advisor on how to implement best practices in driving business results using digital tactics.3. Localizing and constantly optimize the web pages to achieve an ideal online web presence.4. User Experience Testing, Product Catalog Management, Content Publication Management, Site Localization, Navigation Optimization, Search Engine Optimization, Campaign Tagging Management, Product Review Management5. Track and measure all activities in ANZ to identify trends in behavior to continually adapt and improve the website management, digital advertising, email marketing, indirect sales, direct sales, and online customer care.6. Local PR Agency Consultation, Content Creation – Homepage, Management of regional content feeds, Regional Content Management Process Creation, and Online Event Support.7. Using IBM brand Sites to drive product registration, help the consumer get started during the out-of-box experience, and to notify consumers of product upgrades to proactively assist the consumer to reduce customer dissatisfaction. 8. Regional Campaign Strategy & Development, Agency Management, Media Unit Development, Site Media Tracking, Landing Page Development for contextual relevance.

Manage Site Search Strategy and Site Search analytics of Dell.com Globally. Creating and analyzing traffic reports and driving insights and strategy for the site search.Reinventing, developing and designing new features in site search to enhance user experience.Working on the Nex-Gen project and change the whole site search structure.Managing vendor resources and reviewing their performances.Giving clear insights and coordinating with the IT to make the changes for improvement.Using Omniture to configure and analyze the reports of site traffic and strategizing the new product launches and campaigns.Complete Web Analytics strategy reporting and KPI’s for the Site Search.Presentations and meeting of current and future state to Business heads, Directors and Product managers.

Developing insights and collaborating with the web marketing team to enhance the usefulness of the website from web-related data with particular emphasis on understanding how effective online marketing activities are on the web. > Working on wide variety of online analytical tools: Omniture, WebTrends, and Google Analytics. > Work with marketing program managers/Stakeholders in creating clear research objectives that, if addressed, would provide actionable findings. > Effectively presenting findings and concepts with creativity using Microsoft office suite products. > Ensuring industry best practices in metrics and decision making are exposed to the BU management and website decision makers.

Indexing specialist of Seekport search engine. Writing code for the converters. Checking the index with relevant content. Tweaking the crawler to have better crawling. Working out the spam and other irrelevant content from the search engine index.

Keyword searching and optimizing the sites for the right Keywords, to improve ranking in the search engines. Leading the team while planning and assigning them the Schedules to meet the deadlines and targets. Link Building Campaigns, Reciprocal Linking, Link Exchanges, Web directory submissions and PPC Campaigns.