Senior Category Manager @ Flipkart | E-commerce, Marketing, StrategyDriving growth and value in Women Ethnic @ FlipkartI am a Senior Category Manager at Flipkart, India's leading e-commerce platform, with over six years of experience in sales, marketing, and demand generation across diverse sectors and markets. I hold an MBA in International Business from IIFT, a B.Tech in Industrial Engineering from MIT Manipal.In my current role, I lead the strategy, execution, and growth of the branded business of Women’s Ethnic, which is one of the fastest-growing and most competitive segments in the e-commerce industry. I leverage my expertise in consumer research, product mix, pricing, promotion, and distribution to create value for customers and stakeholders, and to achieve ambitious targets and results. I thrive in dynamic and challenging environments, and I am passionate about driving innovation and excellence in the online retail space.With over six years of experience in sales, marketing, and demand generation, I have a proven track record of delivering results, exceeding targets, and creating value for customers and stakeholders.Prior to joining Flipkart, I worked as a Demand Lead at Udaan, where I successfully launched and scaled the Dhanbad market for the Pac-Man business, achieving 200% GMV and 99.56% delivery rate. I also have extensive experience in the automobile sector, having worked as a Territory Sales Manager at Maruti Suzuki, where I handled a volume of 4500 vehicles annually and increased the market share and profitability of the dealer partner. I hold an MBA in International Business from IIFT and a B.E. in Industrial Engineering from MIT Manipal. I am passionate about marketing, consumer research, and strategy, and I enjoy working in dynamic and challenging environments.