With 17+ years of experience in retail and e-commerce, I'm a seasoned business and marketing leader who has successfully set up and scaled profitable businesses from online startups to large-scale offline enterprises. I have a proven track record of driving growth, revenue, and customer retention through innovative business strategies, category programs, product led growth and brand alliances.As the Chief Business Officer at Otipy, I oversaw the business strategy, revenue and the growth marketing function of a morning delivery app that offers farm-to-fork fresh produce and groceries. In my previous roles I have led the demand generation via digital marketing, in-app marketing, brand marketing and user retention efforts, leveraging my expertise in category marketing, competitive analysis, and strategy. I'm passionate about creating value for customers and stakeholders through technology and data-driven solutions. I'm also a recipient of the Star Youth Achievers Award for my contributions to the retail industry.