Innovation, technology, and Rohit are colinear. Be it developing simulated aluminum in PVC or pioneering hologram technology, Rohit has brought forth technology-driven product solutions and helped original equipment manufacturers optimize production costs and enterprises safeguard brands. Using holograms and other brand authentication techniques, his company, Holographic Security Marking Systems Pvt. Ltd. specializes in protecting brand authenticity from being mauled by counterfeits.Rohit’s core strength lies in tech-based product innovation that evolves into brand and product authentication solutions. He enables organizations to walk the talk when it comes to reducing counterfeit and fortifying brand integrity.In his past capacities, Rohit has been instrumental in ideating, conceptualizing, and uncovering tech-products for a wide span of industries, including, consumer durables, automobiles, railways, and defense. Within the UK, his low-profile gun control panels better equipped the Royal Navy ships. Outside the geography, his specially developed simulated aluminum for automotive dashboards helped Peugeot-Citroens maintain their impeccable looks. Chairing the board at Holotech, Rohit oversees the strategic growth of his company. At one end, he guides his team on implementing measures in manufacturing advanced holograms. At the other, he defines the progress of Holotechs by promoting applied research and development in printed electronics. With a customer-centric approach, he leads his team in understanding customized requirements and executing iron-clad solutions meant to uphold the inviolability of a brand. Not only his deep understanding of the impact of counterfeit products on a brand, his ability to absorb high-end tech solutions and converting them into functional products also gives him an edge in the space of brand authentication. Rohit’s more than 20 years of experience in safeguarding brands and in total 45 years of hands-on experience in technology and product innovation makes him the go-to-person when it comes to protecting brand image.Connect with Rohit if you want to protect your brand reputation, defend its authenticity from being pilfered by counterfeits and live up to the expectations of your brand-loyal customers.