• Developing and executing category strategies, including competition analysis and consumer insights.• Conducting trend analysis to identify market opportunities and white spaces for focus categories.• Creating 360-degree communication plans across online and offline platforms.• Leading the end-to-end process of new product development from ideation to launch, collaborating with Business Units and Sales Teams to meet KPIs such as P&L, brand positioning, and target channels.• Preparing marketing collaterals to support product promotion and sales efforts.• Analyzing subchannels and menus to identify growth opportunities in the GCC region.• Curated a quarterly newsletter design template and content plan.• Developing and executing activation plans for Customer Engagement Centre (CEC).• Participating in GCC events and exhibitions to showcase products and engage with customers, including Emirates Culinary Guild, UAE Restaurants Group, etc.

• Developed brand and category plans, oversaw marketing spend, and agency management.• Accelerated Hot & Cold Solutions business while optimizing profitability.• Managed digital marketing campaigns, Nestlé Professional PK website and social media channels to drive traffic and enhance brand equity.• Managed eCommerce partnerships, tracked performance, and expanded market presence.• Developed Customer Relationship Management (CRM) system to analyze customer data and personalize marketing communications.• Led key Beverages innovation and renovation projects, including new product launches and recipe optimization.

• Consistently achieved sales targets and KPIs with highest topline contribution in the region ~ 35% and ever highest sales achievement for 04 consecutive months (overall 43% Sell-out Organic Growth)• Effectively managed Distributor and Customer operations with highest numeric contribution in the region ~ 38%• Grew Food & Beverages Solutions portfolio by 41% with double digit growth in all strategic and emerging channels• Exponentially grew Innovation & Renovation brands including Nescafé Roasted & Grounded Coffee Beans (highest nationally)

• Built the Non-Foods & Tobacco portfolio with 15x growth in GMV and 20x growth in Active Retailers• Planned monthly category targets and budgets, aligned trade offers, and on-app engagement plans with Principals• Improved credit terms by building growth potential and enhancing relationships with major partners

• Launched 'Mindtickle': Empowering Medical Reps for Sales Growth• Trained and introduced technology to field sales team for smarter work with medical content and customer data

• Conducted market analysis, worked on category plan and sourcing framework for Khaadi’s Home Concept • Redesigned Supplier Matrix based on function-wise KPIs to evaluate certifications and capabilities for the suppliers

• Managed Women Entrepreneurship Competition, #SheLovesTech, affiliated with Lean In China and Tech Rock• Managed 89 participant teams, and 11 finalist teams for Pakistan round

• Spearheaded digital literacy efforts for underserved communities• Conducted interviews and documented key insights for CIRCLE's 'Breaking Barriers' report on Women Entrepreneurship in Pakistan• Helped in achieving 1K+ pledges for women’s economic participation, engaging 4K+ people through workshops, establishing Women & Business Chapters in 3 major cities, and securing 40+ partnerships globally.