Hudson Rock is a cybercrime intelligence company that specializes in compromised credentials. We help companies protect themselves from ransomware attacks, corporate espionage, breaches and network over-takes.If you would like to learn more, please email me at: roi@hudsonrock.com

As CMO, my responsibilities include overseeing the planning, development and execution of the organization's strategic marketing and advertising initiatives.I am directly tasked with delivering a brand-consistent message by on-going definition and roll-out of branding activities, from voice and visuals, through specific and over-arching messaging. Core to my position is the management of the company's Comms Strategy, which includes: - PR & Media Relations Across all Channels: Print, online, social & television. Resulting coverage: Wall Street Journal, Financial Times, New York Times, The Economist, CNN, TechCrunch, Advertising Age, Business Insider, and many more. - Regulatory Activities: Managing policy and lobbying efforts, through speaking engagements in the European Union. - Events: Trade-shows, conferences and special events such as dinners and cocktails. - Advertising: Conceiving and managing print and online advertising. As the company's public face, I also led all public engagements, including: - TV appearances. - On-stage speaking opportunities (panels & presentations). - Analyst briefings. Additional responsibilities include: - Support of the sales cycle with workshops, presentations and collateral. - Monitoring and analysis of competitors.

Initial Capital in an early-stage investment firm focused on investments in Israel & Brazil.As Managing Partner, I am responsible for establishing the firm as a relevant and sought-after player in early-stage investing. This requires liaising with the media, as well as on-going value-led support of the local startup and investment communities.Day-to-day management includes: - Sourcing deals. - Managing deal-flow. - Working with the portfolio with specific focus on Marketing, Communications and Product.

As Head of Special Projects, I worked directly with the company's CEO. I was tasked with defining and executing high-impact strategic efforts including leading all media relations, the creation of a high-visibility conference in SF, as well as liaising with decision-makers of strategic partners.

As Head of Products I helped define and execute the company's initial product launch strategy. This included management of media relations and on-going messaging.I was instrumental in the company's acceptance and later win of TechCrunch Disrupt -- an event that changed the course of the company to a local community and media darling.I also helped lead the company's initial business development activities with Enterprise partners.

Assisting startups with their product launches. See the "Summary" section above for more info.

Areas of responsibility include creation of brands, design and maintenance of corporate identity as portrayed through multi-brand Websites and marketing collateral. Responsibility over Website content, as well as front and back-end design. Creation of literature and advertisements (print & digital). Full administration and management of tradeshow activity.

Areas of responsibility included design and maintenance of corporate identity, as portrayed through company Website and marketing collateral. Creation of literature (print & digital). Responsibility over Website's content and front-end design. Management of product releases and marketing campaigns. Administration and management of tradeshow activity.

Assisted and advised on the development of a variety of marketing materials, including: Brochures, Websites, Product Profiles, Booth Displays, etc.

Areas of responsibility included project management and creation of MarCom materials. Project management activities for the Product Department. Content management of mission-critical Websites, as well as definition and design of products and Web-based promotional materials.

Areas of responsibility included creation of company MarCom literature, documentation, definition of product User Interface, contacting clients and strategic partners, as well as venture finance firms. The position required researching trends and industry behaviors, along with assisting and supporting company senior-management with all Business Development activities.

Areas of responsibility included creation and production of marketing material for firm and clients, in-depth research, special event strategy and coordination which included aspects such as media relations, venue selection, handling VIP’s, assembling host committees and identifying event speakers. The position required direct communication with a Senior partner.