Established in 2024, Reflection Marketing offers a modern take on brand representation in the fast-paced digital market. With a focus on authenticity, founders Roisy Rickel and Danica Bernabe advocate for genuine connections in an ever-changing online landscape. In a crowded digital space, we serve as a bridge between creators and their digital platforms. Our goal is to empower organizations to thrive online while promoting sustainability, inclusivity, and societal well-being. Join us in creating meaningful connections and shaping a future where values drive impactful engagement and lasting relationships. Let's build communities that resonate globally.

Through the in depth process of focusing our messaging, target demographics, and advertising efforts I have helped the family business scale from a small shop in Greenwood to two 4000 square feet spaces in Georgetown, the heart of Seattle interior design, experiencing YOY revenue growth of 300% in 2018-2019.I utilize my Marketing experience and knowledge of consumer behavior to develop brand standards, social media, website and logo design.Owner Renate Ruby and I have combined our knowledge of Interior Design, Business, and Consumer Behavior to not only scale this showroom, but rein-vision the way designers frame their value approach and business models. We document and share our thoughts in the blog, the Valuing Design Project.We’ve created a place based around the ideas of sustainability in labor practices, the stories of craftsmanship, longevity, and thriving distribution channels including showrooms and interior designers.

I navigate trade resources, social media and personal networking to find interior designers to introduce to our ToF (Top of Funnel) sales pipeline.I introduce trade clients in the Pacific Northwest to the Brume furnishings offerings through my own curated & created keynote presentations.In 2020, I implemented the company wide CRM system Daylite, and actively organize my sales pipeline in opportunities with estimates, follow up and other linked recourses. I plan trade networking events with our vendors, attend national furniture markets, and designer networking group events like those from NWSID and IDS.I utilize the CRM system to regularly check in with clients and track and produce outgoing quotes, managing a MoF (Middle of Funnel) pipeline of over 60 designers.

Accelerated improvements through curiosity-led brainstorming with BOD to create strategic planning and implementation of new membership renewal and acquisition initiativesManaged the website team, social media platforms, and paid advertising Partnered with internal and external stakeholders to implement forward-thinking initiatives Results: Implemented automated renewals and increased membership by 50% under 1 year

• Strategic planning & vision for long-term growth strategy including expanding product offerings, territory, and year over year profit• Strategic brand creation and planning utilizing consumer behavior knowledge and data analytics for multiple line extensions• Manage & build community on social channels (Instagram, Facebook, websites, blog, Yelp, etc.)• Implemented and manage CRM system, email automations, social media planning tools, and website platforms• Manage hundreds of B2B leads in the PNW, over 50 open accounts, and orders totaling over half a million per year• Results: Increased B2B business 200% 2021-2022, Top seller in 2022 brining in over 50% of company revenue

Brand management: customer personas, branding guidelines, differentiation strategy, website and logo designCreate and manage omni-channel campaigns; managed social media channels & Google Ads CampaignsFilmed and edited video footage for showroom tours and promotional materialsResults: Increased online sales 300% within one-year of website redesign, management, and advertising

As a part of the 2021 Pao Seattle content creation team I help to curate beautiful photography, videography, and write ups at some of our favorite partner locations in the Seattle Area. From speakeasies, hikes to rooftop bars I’m out exploring the city and promoting great local businesses on the Pao app.

Social Media management of the Instagram and Facebook channels photo and video content production.SEO, hashtag, timing optimization and best practice research along with color grading and strategic vision work. Development of new brand guidelines, targeting, positioning, color palettes and brand voice communications.Results: Increased overall engagement 87% and posting regularity my 200%

A three month exploratory research consultancy supervised by Amazon Product Manager, Nader Motazed. Our research resulted in actionable, data based recommendations for possible international market expansion for the Amazon e-commerce platform. The research included recommendations for product categories and countries with the biggest possible opportunities, along with detailed data visualizations for industry and country market growth trajectories.

As CMO of Boss Boocha I was responsible for market sizing, market research, branding, social media, go to market strategy and creative content. I worked to research our target demographic through database research, in-person interviews, and expert interviews. I consulted creative directors and color consultants to create our label and branding. I have created relationships with local businesses and mentors to solidify our partnerships and sales channels. I solidified online sales channels and grew a following through an engaging content marketing branding strategy. I determined our target demographic through beta testing.Key Takeaways:- Originated persuasive and visually appealing funding pitch, business plan, branding standards, web design, and social strategy utilizing storytelling and PowerPoint skills- Conducted market research (quantitative and qualitative) and competitive analysis to create go-to-market, merchandising, pricing, personas, logo design, and value proposition strategies- Created and implemented a novel omnichannel strategy and affiliate marketing campaign- Designed product utilizing color theory, expert and TM interviews, and typography researchResults: Gained a sizable and engaged following on social media, and a 40% repeat customer rate

- Leveraged communication and mentorship skills to oversee 6 pillars, fostering cross-functional collaboration among 150+ team members to overhaul the organization’s strategic positioning- Incited buy-in from all stakeholders, utilizing diverse skills and backgrounds within the organization to rally behind shared ticket revenue and event production goals- Developed and executed clear work plans, brand standards, goals, and timelines- Built environmental analysis to formulate a Segmentation, Targeting, and Positioning (STP) strategy, implemented the 4 Ps, and oversaw paid, owned, and earned media management- Results: Hosted Championships at the Key Arena, resulting in 3x the average event profitability- Managed multiple pillars and budget including sponsorship, media, community care, merchandise and street team - Used skills in Photoshop, After Effects, Lightroom, FXPX, Illustrator and InDesign for content creation- Used environmental analysis to develop target markets through STP and the 4 Ps- Managed omni-channel paid, owned and earned media