Head of Commercial Team | CRM and Strategic Marketing approach

• Identify opportunities for category development and propose innovative marketing solutions in line with the company’s vision.• Analyse internal and external marketing data and insights to determine industry and consumer trends and develop product promotions to drive sales.• Devise long term development plans and strategies for product categories.• Manage the category portfolio and develop the right product mix, focusing on product performance and profitability.

•Manage the growth and development of a portfolio of brands throughout marketing and sales strategies and market analysis•Build and implement marketing strategies and brand plans in accordance with the A&P and marketing budgets•Follow timely execution of brand plans and analyse sales impact and ROI•Manage and present annual Brand Plans in line with the Brand P&L to ensure profitability• Prepare and launch marketing events by working with communication agencies• Prepare and present Business Reviews during supplier visit and at each new financial year•Prepare and present market researches, integrating price surveys and customer trends through deeper analysis•Prepare and conduct analysis of NPD brands, and launch same by working with all internal & external stakeholders (sales team, supply chain, clients) to make it successful•Prepare sales forecast with Channel Managers and Supply Chain Manager to ensure proper management of stock level and distribution•Maintain fruitful collaboration with internal and external stakeholders in a respectful way•Lead and coach brand coordinators and trainees through high leadership skills•Work in transparency and sense of responsibility to deliver excellent services and maintain the company professional name goodwill

SFS - Shop[, Food & Services. Manage all operations concerning Non-Fuel services for all Total Mauritius service stations.Make sure the "cahier ds charges" is respected as per the brand guidelines of CAFE BONJOURManage all the retail operations of the Shops and Carwash services (buying, pricing, marketing, promotions, customer services)

•Responsible of a portfolio of Cosmetic and Pharmaceutical brands•Work on a portfolio of brands as brand coordinator•Assist Marketing Manager •Work in collaboration with Brand Managers on marketing budgets•Prepare and assist in development of marketing strategy in collaboration with the Marketing and Brand managers •Attend the budget set for each brand after reviewing the contribution of these brands 'Gross Profit'•Prepare reports sales monthly and yearly to be sent to suppliers •Prepare presentations for suppliers •Do research in the field and get information about our products •Deal with the Ministries (Industrial Property Office and MRA Customs office) for registration of trademarks & follow up of all trademark infringement

Assist the marketing manager in all marketing matters, projects and researches•Monitor communications response data and other performance of advertising and promotional campaigns by submission of reports•Assist Marketing Manager in analyzing marketing performance of campaigns•Establish and maintain a centralized archive of presentations, branding and promotional campaigns, marketing materials and communications that is accessible to various business units internally.•Coordinate the production and distribution of various communications tools with outside vendors, such as printers, media planners, advertising agencies, so as to meet the designated due date.•Assist in media scheduling, proofing and trafficking of creative agencies.•Is responsible of organization and coordination of all marketing events, road shows and press conferences•Create and distribute rollout communications, newsletters on sales new arrival or product enhancements, brief of new campaigns.•Maintain marketing plan flowchart v/s marketing budget•Assist in financial responsibilities: estimating, billing, reporting and invoicing for marketing fees and expenses, cooperative advertising requests and documentation.•Responsible of all administrative paperwork for the marketing department