Daniel Rojas

Daniel Rojas Email and Phone Number

Head of Marketing and Communications @ NTT DATA Europe & LATAM
Bogotá, Bogota, CO
Daniel Rojas's Location
Bogota, D.C., Capital District, Colombia, Colombia
Daniel Rojas's Contact Details

Daniel Rojas personal email

n/a
About Daniel Rojas

MBA, bilingual, Marketing Specialization of Universidad de Los Andes and Bachelor in Business Administration.More than 20 years of experience in B2B and B2C products and services Marketing Management in Latin America, as well as in Sales and Distribution Channels.Oriented to the development of of effective strategies for demand generation, budget management and the relationship with media and advertising agencies. Focused on building value through growth and identification of new business opportunities and demand generation. Authorized spokesperson for media. Experience as University Professor and Strategic Consultant. His MBA thesis entitled “Brand Equity: Price Premium Effect on Consumer Preferences” was published by Universidad de los Andes (Colombia)Competences: Leadership of multicultural and interdisciplinary teams, effective communication, long-term personal relationships at a different executive levels, strategic decision making and achievement orientation.

Daniel Rojas's Current Company Details
NTT DATA Europe & LATAM

Ntt Data Europe & Latam

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Head of Marketing and Communications
Bogotá, Bogota, CO
Employees:
30231
Daniel Rojas Work Experience Details
  • Ntt Data Europe & Latam
    Head Of Marketing And Communications
    Ntt Data Europe & Latam
    Bogotá, Bogota, Co
  • Ntt Data Europe & Latam
    Head Of Brand & Communications
    Ntt Data Europe & Latam Oct 2024 - Present
    Bogotá, Distrito Capital, Colombia
  • Aranda Software
    Marketing Director
    Aranda Software May 2023 - Jun 2024
    Colombia
    Responsible for the design and execute of the marketing plan for LATAM. In charge of marketing budget management, and the relationship with marketing and advertising agencies.Marketing plan execution includes digital and field marketing, market intelligence, events, sponsorships, database management, channel marketing, advertising and any kind of communication campaigns oriented to not only increase brand awareness and reinforce brand positioning but also generate demand along the region.
  • Bluevoyant
    Latam Marketing Director
    Bluevoyant Apr 2022 - Jan 2023
    Bogotá, Capital District, Colombia
  • Bluevoyant
    Marketing Manager Latam
    Bluevoyant Aug 2020 - Apr 2022
    Responsible for the design and execute of the marketing plan for LATAM. In charge of marketing budget management, and the relationship with marketing and advertising agencies.Marketing plan execution includes market intelligence, events, sponsorships, database management, advertising and any kind of communication campaigns oriented to not only increase brand awareness and reinforce brand positioning but also generate demand along the region.
  • Universidad De Los Andes
    Part Time Professor
    Universidad De Los Andes Jan 2003 - Jan 2023
    Bogota, Colombia
    Teacher of Strategic and Marketing Management, Sales Management, Customer Management and Consumer Behavior in MBA, Marketing Magister and Executive Education programs.
  • Oportunidad Estratégica
    Senior Consultant
    Oportunidad Estratégica Jul 2017 - Aug 2020
    Bogotá D.C. Area, Colombia
    Marketing team director in the consultancy to Fedepalma oriented to elaborate and implement the Strategic Marketing Plan for the palm oil for the next 5 years
  • Sap
    Marketing Manager Strategic Accounts & Industries
    Sap Mar 2015 - Jan 2016
    Colombia
    Generate demand and accelerate pipeline with sales/channel/ecosystem through the tacticalexecution of marketing activities, including data marketing, inside marketing, online, events, and more. Manage agencies and enable sales for effective execution and highest impact ofmarketing tactics.Strategy Execution – Have a thorough understanding of how to translate business objectivesand communication strategy into effective marketing execution tactics including media plans,events, direct mail, call scripts, email, etc.Lead Management – Collaborate in a highly effective manner with key sales and businessstakeholders. Leverage seniority to proactively propose and push for relevant actions in orderto improve lead quality, secure higher acceptance rate, and optimize related campaignprocesses for future execution.Data Management – Focus on excellent execution and speed to market when documentingcampaign execution and lead management activities in the system of record, including CRM.Skillfully leverage respective systems to analyze performance.Market Research/Analysis –Identify relevant data, segmentation, adapt messages, and optimize the campaign tactics. In addition, proactively leverage market research and analysis to search for white spaces to expand reach.Achievements: • Demand generation over US$11 million in 2015.• Business opportunities acceleration over US$12 million in 2015.• Increase coverage in key industries as financial services, healthcare, public sector and retail.
  • Sap
    Marketing Manager Strategic Accounts & Industries
    Sap Mar 2015 - Jan 2016
  • Symantec Corp.
    Senior Marketing Manager Multi-Country Latin America & The Caribbean
    Symantec Corp. May 2006 - Mar 2015
    Colombia
    Daniel was responsible for the design and execute of the marketing plan for the region (Andean, Central America, Caribbean and South Cone countries). In charge of marketing budget management, and the relationship with marketing and advertising agencies. Marketing plan execution includes market intelligence, events, sponsorships, database management, advertising and any kind of communication campaigns oriented to not only increase brand awareness and reinforce brand positioning but also generate demand along the region. Authorized spokesperson for media requests.Achievements: • Demand generation over US$8 million per year• Increase of the marketing operation coverage in emerging countries along the region through distribution channels. We covered about 30 countries in Andean region, the Caribbean, Central America and South Cone.• Increase brand awareness, especially for availability line of business.
  • Ibm De Colombia S.A.
    Internal Territory Sales Representative
    Ibm De Colombia S.A. Nov 2004 - May 2006
    Responsible for developing business with telecommunications industry in Argentina. In charge of customer relationship, building the strategy for this territory, new business opportunities identification, technology needs generation and customer satisfaction.
  • Comcel S.A.
    Prepaid Product Distribution Coordinator
    Comcel S.A. Mar 1999 - Jul 2004
    Distribution coordinator of physical and virtual versions of prepaid product among the different distribution channels (traditional, institutional and retails). Responsible for establishing and achieving sales quota for distributors, creating new channels, following up and adjusting sales and inventories and new projects development, to make more efficient the product purchasing and sales process.

Daniel Rojas Skills

Marketing Management Marketing Strategy Marketing Strategy Sales B2b Market Planning Product Marketing Advertising Team Leadership Business Strategy Business To Business Management

Daniel Rojas Education Details

Frequently Asked Questions about Daniel Rojas

What company does Daniel Rojas work for?

Daniel Rojas works for Ntt Data Europe & Latam

What is Daniel Rojas's role at the current company?

Daniel Rojas's current role is Head of Marketing and Communications.

What is Daniel Rojas's email address?

Daniel Rojas's email address is dr****@****.edu.co

What schools did Daniel Rojas attend?

Daniel Rojas attended Universidad De Los Andes, Universidad De Los Andes, Universidad Nacional De Colombia.

What skills is Daniel Rojas known for?

Daniel Rojas has skills like Marketing Management, Marketing, Strategy, Marketing Strategy, Sales, B2b, Market Planning, Product Marketing, Advertising, Team Leadership, Business Strategy, Business To Business.

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