Sofia Rojas Email & Phone Number

Chicago, Illinois, United States

◦ Developed plan to increase +7% in brand awareness within U.S Hispanic Consumers by leveraging brand sponsorship of Real Madrid Soccer Team◦ Research +700 U.S. Hispanic Consumers and analyzed 1st party data to uncover insights of preferences and behaviors regarding Abbott as a brand and soccer◦ Crafted 2 brand campaigns with 10 channel marketing tactics aiming to enhance awareness, trust, and favorability toward Abbott, while leveraging existing Real Madrid sponsorship

Promoted to join the JOKR media team to capitalize on media opportunities with existing brands (CPGs), driving additional advertising revenue and enhancing brand positioning through targeted co-marketing initiatives.Achievements:◦ Led 5 creative brand pitches for leading CPG advertisers, offering retail media on-site and off-site ad placements, aiming to drive incremental revenue through targeted co-marketing initiatives◦ Generated +70K USD in incremental ad revenue through “Absolut Nights Smokey Piña” a new product launch campaign for Pernod Ricard ◦ Attained +35K USD in incremental ad revenue through a Christmas seasonal campaign of Barcel for Bimbo

Mexico City, Mexico

JOKR is a global instant retail delivery platform that provides a fast, smart, and convenient shopping experience. Delivering within 15 minutes, JOKR offers a wide range of products, from supermarket and convenience items to exclusive local goods. With operations in Europe, Latin America, and the U.S. www.jokr.it Joined as an early member of the founding team for JOKR's Mexico operations, contributing to the launch and growth of our innovative retail delivery platform in the region.Achievements: ◦ Led team of 4 responsible for launching app in Mexico City, expanding capabilities to oversee operations at a country level◦ Managed a $1M USD marketing budget, focusing on full-funnel strategies, aiming to generate customer acquisition and app downloads during year one of operations in Mexico◦ Achieved a +28% week-on-week growth in client acquisition for first 12 months of operation◦ Reached+3M app downloads and boosted brand awareness by 125% through upper-funnel brand and seasonal campaigns with a media mix including TV, Radio, Out-Of-Home (OOH), Print, Brand Activations, Social, and CRM◦ Secured +25% retention rate for new customers joining through email marketing promotional codes and customer referral program

Mexico

Global Indian multinational hospitality unicorn of leased and franchised hotels & homes.Joined as an early member of the founding team for OYO Rooms' Mexico operations, playing a key role in establishing and expanding the brand's presence in the region. Achievements:◦ Designed company’s 1st sales pitch and customer journey plan, deploying it to +700 countrywide salespeople in within Commercial team◦ Achieved a +10% increase in qualified leads conversion rate by leading a digital outbound strategy focused on lead generation◦ Headed acquisition of premium brand Collection O Hotel, new hotel property for Oyo Rooms through consultative sales strategy◦ Reduced prospect conversion time by -15%, increasing monthly sales by +60% through a commercial funnel optimization◦ Improved employee satisfaction Net Promoter Score by +240% after COVID-19 team downsizing (-80% reduction) by enhancing internal communication and introducing sales gamification

Ciudad De México Y Alrededores, México

Hero Guest is a digital platform dedicated to evolve restaurant and retail experience while improving business profitability through training, supervision and customer experience.Achievements:◦ Spearheaded Hero Guest's international market expansion through a commercialization strategy, leading to signing of 20 restaurants chains with +600 branches during year one of operations in Mexico◦ Developed strategy for Hero Guest to shift from pilot to commercial product, including sales, pricing, and onboarding tactics ◦ Launched offices in Colombia and Australia, leading training for both local commercial teams◦ Sold +140K USD by closing 6 medium sized restaurant chains: Maison Kayser, CMR (Wings, The Capital Grille), Super Salads, Grupo Gastronomico ROAL, and Buffalo Wings

Ciudad De México Y Alrededores, México

Global one-stop-shop committed to evolve consumer experience and business profitability in the Food & Beverage Industry.Achievments:◦ Defined market entry strategies including value proposition, prospecting, and pricing for international sales team◦ Closed +115K USD in sales of 1st international large-scale projects in USA, Costa Rica & Panama ◦ Certified Mero Mole as a certified Hilton hospitality consultant

Ciudad De México Y Alrededores, México

E-commerce that offers a wide variety of products online in many categories. With presence in 8 countries: Argentina, Chile, Colombia, Ecuador, Mexico, Panama, Peru and Venezuela.

Ciudad De México Y Alrededores, México

Federal government agency responsible for coordinating strategies aimed at strengthening Mexico's participation in the international economy, supporting the process of exporting and the internationalization of firms established in the country and coordinating activities aimed at attracting foreign investment.

Financial management platform enabling financial progress in Mexico. By employing the power of machine learning and artificial intelligence, Coru intelligently matches people to their right financial product, powerfully removing the complexity of making the right choice.

Master Of Science - Ms Integrated Marketing Communications, Marketing

Activities and Societies: - Project Leader for Cause Marketing Initiative: Rebranding & Social Media Strategy for Lamb Farms - IMC Project.

Bachelor'S Degree, International Business

Study Abroad, International Business

Marketing, M&A and Internacional Business

Strategic Management, Management

Education record