Owning the marketing for 5 Wholesale and 1 Retail Brand● Led 30+ marketing campaigns across a 360-degree media mix (Social, Digital, Emails, SMS, CRM).● Established the communication & visual style guidelines for the brand, including copies & graphics across various media platforms (Facebook, Instagram, Outlook, Google, and other offline collaterals).● Spearheaded over 10 trade shows and retail initiatives, and events (both live & virtual).● Planned quarterly marketing roadmaps, including budgeting and sales targets forecast● Conducted competitive research & analysis of market trends to develop GTM plans.● Designed and delivered marketing collaterals, contributing to the successful roll-out of the Industrial Stock● Managed the company website backend (CMS) and collaborated with the production and sales team to launch a new website with an avg. of 4K+ DAU.● Liaised with internal teams and spearheaded collaborations with external agencies and creative partners

Managing expenses as a student is tough, haha. ● Implemented the brand visual merchandising standards.● Handled cash and EFTPOS transactions.● Maintained the in-store sales, processed inventory count, and replenished stock all year round.● Dealt with the services specifically through checkout and stock information.

● Managed and grew 600+ PAN Indian restaurant brands● Conducted 2500+ restaurant launches in and around Delhi NCR including area expansions with a team of 13 operation executives.● Liaised with internal teams for restaurant marketing activation, synergies, and in-app marketing campaigns for different user cohorts of Delhi NCR.● Led capacity building of the vendor management team through hiring and training of new employees.