Esther Rojo Email & Phone Number

Barcelona, Catalonia, Spain

Barcelona, Catalonia, Spain

Barcelona Area, Spain

Talent Creativity Room is a strategic marketing agency, created with the purpose of helping companies overcome their challenges related to strategic planning, category management, brand architecture, brand building and innovation. Strategic thinkers and hands-on doers, we make available to our clients +50 years of marketing experience, with the aim of adding value and accelerating the transformation they need to achieve the objectives of their area of responsibility.We define what we do as Lean Marketing.

L'Hospitalet De Llobregat, Barcelona

San Cugat Del Vallès

Leading the international marketing department (7 people). Responsible for Brand Architecture, Brand Building and the definition of the global marketing strategy. My team leads the execution of the innovation pipeline and we develop international communication's campaigns to be implemented in our key countries. We support the markets' teams to provide a sucessful implementation and we are also responsible for making key learning and best practices flow accross geographies.

Barcelona Area, Spain

Feminine Care Marketing Department. Responsible for tampons and liners businesses in Iberia: Tampax, Evax & Ausonia brands (+70M€ sales) and managing a team of 4 Product Managers, the Tampons Business Development Team (6 members) and the Liners Business Development Team (6 members). Reporting to FemCare Iberia Business Unit Director.

Barcelona Area, Spain

BabyCare Marketing Department. Responsible for diapers business in Iberia (+200M€ sales) and managing a team of 3 Product Managers and the Business Development Team (6 members). Reporting to BabyCare Iberia Business Unit Director.

Barcelona Area, Spain

BabyCare Marketing Department. Responsible for baby wipes business in Iberia (+50M€ sales) and managing a team of 2 Product Managers, the Wipes Business Development Team (6 members) and the Wipes Innovation Team (9 members). Reporting to Baby Care Iberia Business Unit Director.

Barcelona Area, Spain

Responsible for kids & family wet wipes busineses in Iberia (+10M€ sales) and managing a team of 1 Product Manager

Barcelona Area, Spain

Provided support to Diapers Marketing Manager in the development and executions of brand strategies and plans. Responsible for leading initiatives execution and developing communication campaigns, co-designing pricing strategies and controlling marketing budgets.

Barcelona Area, Spain

2001-2003: Organization and Labor Relations Manager.Managed productivity increase program, absenteeism and relationship with Works Council, leading a team of 5 members. Organization Pillar leader, high performance team belonging to global IWS (Integrated Working System) P&G system. Plant Leadership Team member. 1999-2001: Human Resources manager, responsible for staff selection, hiring of personnel and organizational development program. Education & Training Pillar Leader, belonging to IWS P&G system.

Education record

Bachelor’S Degree In Business Management And Administration