Rola El Amine Email and Phone Number

Innovation in Microfinance:● Established Vitas lab to drive innovative finance through digital rails, create new products and identify partnerships opportunities. ● Designed and piloted the first supply chain/ embedded financing model in microfinance through partnering with B2B platforms to test the BNPL model, leveraging data to extend digital credit for MSMEs.● Reduced operations time and costs, by reducing frequent field visits for risk assessment and creditworthiness evaluations… Show more Innovation in Microfinance:● Established Vitas lab to drive innovative finance through digital rails, create new products and identify partnerships opportunities. ● Designed and piloted the first supply chain/ embedded financing model in microfinance through partnering with B2B platforms to test the BNPL model, leveraging data to extend digital credit for MSMEs.● Reduced operations time and costs, by reducing frequent field visits for risk assessment and creditworthiness evaluations for businesses seeking loans.● Reduced loan interest by 40% as result of reduction of operations costs.Green financing:● Partnered with the International Organization for Migration (IOM) to launch the “Green Loan” in Iraq to finance solar powered products for businesses with the aim to address the power shortage and high bills and contribute to a cleaner environment ● Partnered with suppliers offering solar products with IOT technology to enable tangible measurement of the energy saving initiative and its environmental and economic impact.● Managed the outreach strategy through innovative marketing campaigns, generating leads and conversionsWomen Empowerment Financing:• Collaborated with World Food Program (WFP) to launch “SheCan” program providing financing to women entrepreneurs to improve their business, their wellbeing and families.• Managed the marketing campaign to generate leads and conversionsFund Raising:● Secured funds from donors through persuasive storytelling techniques to effectively articulate the transformative impact of Vitas' interventions on small businesses. Show less

Achievements• Established the first micro-financing marketing department within the MENA Region, developed policies and procedures manuals, recruited, and trained a marketing team of 8 members.• Established a Market Research and Customer-Centricity Unit in every country, facilitating a deep understanding of customer pain points, feedback mechanisms, and journey mapping.• Localized the Vitas brand in Iraq, successfully ensuring its acceptance within the Iraqi community by tailoring… Show more Achievements• Established the first micro-financing marketing department within the MENA Region, developed policies and procedures manuals, recruited, and trained a marketing team of 8 members.• Established a Market Research and Customer-Centricity Unit in every country, facilitating a deep understanding of customer pain points, feedback mechanisms, and journey mapping.• Localized the Vitas brand in Iraq, successfully ensuring its acceptance within the Iraqi community by tailoring messaging and initiatives to resonate with locals.• Oversaw the development and launch of the Vitas Iraq website and user-app for clients, ensuring seamless integration, user-centric features, and compelling content to enhance user experience.• Introduced a digital solution for repayments through partnership with Zain Telecom’s e wallet resulting in achieving 25% digital repayment in one governorate only during the first year.Marketing Initiatives• Organized impactful corporate social responsibility (CSR) initiatives, including the renovation of orphanages, establishment of a center for special needs for entrepreneurship skills supported by specialized loan programs, school refurbishments, and distribution of essential food kits.• Leveraged influential public figures to garner free media coverage and fortify Vitas' brand positioning.• Introduced social media marketing on Facebook and Instagram, managing paid advertising campaigns.• Conceptualized and executed a Ramadan TV program on television to highlight Vitas' initiatives.• Implemented targeted billboard and radio campaigns to raise awareness on financial literacy.• Developed and managed the annual marketing budget, optimizing resource allocation.• Provided training and support to marketing teams across Lebanon, Jordan, and Palestine.• Tailored marketing campaigns to embody themes of gender empowerment and inclusivity. Show less

• Developed and implemented product designs and marketing strategies for Silatech funded programs to microfinance institutions in the MENA region. Silatech programs aim to empower youth in the Arab region through financial inclusion and job creation.• Created the education loan design and marketing campaign for Microfund for Women (MFW), Jordan• Designed the marketing strategy to launch the youth startup program with IBDAA, Lebanon.

● Managed the rebranding initiative, transitioning Ras Al Khaimah Bank into the reinvigorated RAK Bank.● Led the launch of the Titanium Credit Card, overseeing the end-to-end process from conceptualization and design to production, and forged partnerships to enrich cardholder benefits and rewards programs.● Executed dynamic marketing and advertising strategies to amplify brand visibility and drive customer acquisition, retention, and engagement across diverse channels.● Managed… Show more ● Managed the rebranding initiative, transitioning Ras Al Khaimah Bank into the reinvigorated RAK Bank.● Led the launch of the Titanium Credit Card, overseeing the end-to-end process from conceptualization and design to production, and forged partnerships to enrich cardholder benefits and rewards programs.● Executed dynamic marketing and advertising strategies to amplify brand visibility and drive customer acquisition, retention, and engagement across diverse channels.● Managed advertising agencies to develop target campaigns to reach and resonate with key audiences.● Crafted English and Arabic content for the newly revamped website. **Won “The Marketing Champion Award” Twice for Outstanding Performance. Show less

● Designed the brand architecture for the launch of Syriatel, the first Telecommunications service in Syria, Developed advertising campaigns and implemented CSR program ensuring cost-effective media mix, buying & booking.

● Managed brand leaders such as Henkel, Red Bull, and Credit Libanais Bank.**Won the “Phoenix Award” for the Best Bank TV Commercial for Credit Libanais Bank.