Rola Rashed Email and Phone Number
Senior Professional with 20 years of overall experience coupled with 12 years of significant exposure in Administration, Project Management, Events Management & Marketing Communications Proven expertise in : Administration Assistance Project Management Logistics Events Operation Management Marketing Communications Advertising Business Development Brand Strategy
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Founder And Chief Marketing Officer (Cmo)Asr Real EstateUnited Arab Emirates -
Director Of OperationsMonkey Events May 2023 - PresentCairo, EgyptWe are a group of entrepreneurs, gathered experience from different nodes, coming with MENA & EU knowledge and know howVery passionate about events but we do it in crazy way. NO TRADITIONS ,, NO TABOOS,, NO RULES YET ALL THE EXPECTATIONS 💪 -
Operations ManagerCaduceus Lane Aug 2017 - Sep 2023Dubai, United Arab Emirates• Operate as the lead point of contact for any and all matters related to key accounts.• Build and maintain strong, long-lasting customer relationships.• Drive client retention, renewals, up-sells and client satisfaction• Ensure the timely and successful delivery of our solutions according to customer needs and objectives.• Implement relevant tactics to ensure that the company strategies and core business objectives are delivered.• Ensure quantitative and qualitative targets… Show more • Operate as the lead point of contact for any and all matters related to key accounts.• Build and maintain strong, long-lasting customer relationships.• Drive client retention, renewals, up-sells and client satisfaction• Ensure the timely and successful delivery of our solutions according to customer needs and objectives.• Implement relevant tactics to ensure that the company strategies and core business objectives are delivered.• Ensure quantitative and qualitative targets are met for the company portfolio in designated key accounts.• Forecast and track key account metrics.• Identify and grow opportunities within key accounts and collaborate with commercial and marketing teams to ensure growth attainment. Show less -
Events Manager And Personal Assistant To Executive DirectorRotana Mar 2014 - Aug 2017- Handling executive director diary and calendar- Managing the day-to-day operations of the office- Planning and scheduling meetings and appointments- Preparing and editing correspondence, reports, and presentations- Making travel and guest arrangements- Assist in organizing Rotana events and live concerts through issuing labor permits for Artists and musicians. - Handling administration & marketing work for launching events for celebrates new albums. - Develop… Show more - Handling executive director diary and calendar- Managing the day-to-day operations of the office- Planning and scheduling meetings and appointments- Preparing and editing correspondence, reports, and presentations- Making travel and guest arrangements- Assist in organizing Rotana events and live concerts through issuing labor permits for Artists and musicians. - Handling administration & marketing work for launching events for celebrates new albums. - Develop new releases plan and attending industry events to build relationships with key prospects.- Respond to incoming Requests for Information (RFIs), Requests for Proposals (RFPs) for events and live concerts Show less -
Account Manager And Personal Assistant To CeoCreative Crew Mar 2013 - Mar 2014United Arab Emirates- Managing projects and conducting research- Organizing and maintaining files and records- Completes projects by assigning work to clerical staff; following up on results.- Prepares reports by collecting and analyzing information.- Managing corporate events starting from design, logistics and execution. - Contribute guidance and ideas for the account teams to implement and develop client work.- Communicating financial guidelines to team members to ensure profitability of… Show more - Managing projects and conducting research- Organizing and maintaining files and records- Completes projects by assigning work to clerical staff; following up on results.- Prepares reports by collecting and analyzing information.- Managing corporate events starting from design, logistics and execution. - Contribute guidance and ideas for the account teams to implement and develop client work.- Communicating financial guidelines to team members to ensure profitability of the account and avoidance of over-servicing. - Increase and diversify the volume of work from existing clients- Developing leads and identifying potential new clients.- Provide team with guidance and ideas by giving innovative, creative solutions to their problems. Show less -
Events - Marketing Manager And Personal Assistant To Executive DirectorEgyptian Exporters Association-Expolink Oct 2010 - Feb 2013EgyptNon Profit Organization (NGO) based on fund raising and my job role and responsibilities as below: * Administration Role: - Ensuring smooth operations of Executive Director day to day duties. - Maintaining diary and setting up appointments and preparing daily/ weekly Agenda for Executive Director. - Attending meetings as Executive Director representative, taking minutes, circulating action items and follow up with concerned employees to ensure timely actions.- Review and… Show more Non Profit Organization (NGO) based on fund raising and my job role and responsibilities as below: * Administration Role: - Ensuring smooth operations of Executive Director day to day duties. - Maintaining diary and setting up appointments and preparing daily/ weekly Agenda for Executive Director. - Attending meetings as Executive Director representative, taking minutes, circulating action items and follow up with concerned employees to ensure timely actions.- Review and approve supply requisitions and liaise with subcontracts and vendors for events* Events Management Role: - Responsible for international relations through business to business agreements for various events and exhibitions - Increase and diversify the volume of Egypt exports by sharing plans and implement the export councils' methodology through organizing Egyptian participation in International B2B Exhibitions such as Salone Del Mobile – Italy, Medica – Germany, Equip’ Hotel- France, Paper World – Germany, Sial – France, Arab Health – Dubai , Gulf food –Dubai , Arab Plast – Dubai and many different trade exhibitions. - Build "Egypt" brand among international markets through enhancing marketing activities and media campaigns before, during and after every exhibition and event. - Cooperate with the Egyptian CROs (commercial representative offices) and the industrial, trading chambers and unions in every country to seek out business opportunities for the exporters in different countries and invite them to attend the exhibitions. - Prepare budget for exhibitions and issue a letter of commitment for participants.- Travel with the Egyptian Pavilion to develop and manage the Egyptian presence and to provide business opportunities to Egyptian companies and their clients. - Report the results, anticipated sales and the return of investment for each participating company. - Design and implement trade missions between different markets and prepare ROI reports for each trade missions. Show less -
Events And Marketing Communications ManagerEgyptian Exporters Association-Expolink Oct 2009 - Oct 2010Egypt- Responsible for building a corporate image for our clients to penetrate export world through 3 different channels “funded Egyptian companies, Industrial sectors, Trade Exhibitions” - Design and execute promotional materials - Handling BSO's (Business Support Organization) in their image building, such as Export Councils and chambers for different industrial sectors and that is by providing them with all the promotional materials needed. - Building "Made in Egypt" brand in the… Show more - Responsible for building a corporate image for our clients to penetrate export world through 3 different channels “funded Egyptian companies, Industrial sectors, Trade Exhibitions” - Design and execute promotional materials - Handling BSO's (Business Support Organization) in their image building, such as Export Councils and chambers for different industrial sectors and that is by providing them with all the promotional materials needed. - Building "Made in Egypt" brand in the international Exhibitions by providing our export clients with the related marketing communications tools and promotional materials. - Enhance exporters’ corporate image through supervision and managing a team of 9 employees in each everyone played a single role to contribute to all mentioned channels efficiency. Show less -
Account Manager And Personal Assistant To ChairmanLook Advertising Company - Grey Network Aug 2005 - Oct 2009Egypt- Managing the day-to-day operations of the office- Coordinates various office support services, including purchasing and facilities management- Involved in preparing and formatting information for internal and external distribution. - Ensure the timely and successful delivery of our solutions according to customer needs and objectives- Keep the team motivated by communicating clear tasks and actions. Strive to inspire others by example, show commitment, enthusiasm and be… Show more - Managing the day-to-day operations of the office- Coordinates various office support services, including purchasing and facilities management- Involved in preparing and formatting information for internal and external distribution. - Ensure the timely and successful delivery of our solutions according to customer needs and objectives- Keep the team motivated by communicating clear tasks and actions. Strive to inspire others by example, show commitment, enthusiasm and be available for support and guidance - Communicate expectations/goals to team on an ongoing basis- Maintain ongoing progress reports for client and account team use.- Increase and diversify the volume of work from existing clients- Developing leads and identifying potential new clients. Show less -
Senior Brand ManagerPyramids Cosmetics Misr For Detergents & Chemicals Mar 2003 - Jul 2005Led the development and alignment of strategic brand plans. Managed and coached a team of brand managers Analyzed campaigns, identified and implemented improvements Managed the brand and brand expenditure to maximize value and Return on Investment Built strong relationships with internal teams and marketing & advertising agencies
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Brand ManagerHoneywell For Confectionery Industry Mar 2001 - Feb 2003Formulated the brand’s long-term strategy and developed and executed marketing plans.Defined the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and allocated the budget accordingly.Delivered the brand’s profit, volume and market share objectives. Closely monitored and analyzed sales volumes, market share trends and competitive activity.Developed and execute promotional initiatives to profitably increase consumption within budgeted… Show more Formulated the brand’s long-term strategy and developed and executed marketing plans.Defined the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and allocated the budget accordingly.Delivered the brand’s profit, volume and market share objectives. Closely monitored and analyzed sales volumes, market share trends and competitive activity.Developed and execute promotional initiatives to profitably increase consumption within budgeted parameters.Identified and developed business building ideas with other business team members. Coordinated product management and cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, and market research, consultants and advertising agencies). Show less
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Associate Brand ManagerArab Co. For Water Treatment & Bottling Jan 1999 - Feb 2001Managed the manufacturing and consumption forecast, trade interaction, tracking and execution Involved in forecasting and financial data analysisDeveloped new product concepts and launched when applicableActed as the Marketing representative on project teams (i.e. provide formula, flavor and packaging instructions)Developed package graphics labeling in coordination with the packaging/execution teamsDeveloped and implemented all consumer promotionsOwned a portion of the… Show more Managed the manufacturing and consumption forecast, trade interaction, tracking and execution Involved in forecasting and financial data analysisDeveloped new product concepts and launched when applicableActed as the Marketing representative on project teams (i.e. provide formula, flavor and packaging instructions)Developed package graphics labeling in coordination with the packaging/execution teamsDeveloped and implemented all consumer promotionsOwned a portion of the development and presentation of annual marketing plansPrepared selling materials for the base business and new product launches Show less
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Senior Marketing CoordinatorCairo Capital Club Nov 1997 - Dec 1998Involved in planning future marketing strategies for existing products & new product launches or special eventsCoordinated market researchCreated promotional ideasWrote reports and kept project documentation up to date
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Advertising ExecutiveLocation Advertising Agency Sep 1996 - Oct 1997Managed advertising campaigns from start to finishMet with the clients and reviewed the progress of their advertising campaign to monitor their launch and subsequent success in the market place.Delivered presentations.Coordinated teams of researchers, copywriters and media executives SPOC for clients.
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ReceptionistMovenpick Jolie Ville Hotel & Pyramids Sep 1995 - Aug 1996Front Desk Department (Receptionist – Guest Relation-Reservation).
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ReceptionistHelnan Shepherd Hotel Jul 1994 - Aug 1995Front Desk Department (Receptionist – Guest Relation-Reservation).
Rola Rashed Skills
Rola Rashed Education Details
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Cairo UniversityLaw -
El Horreyia Language SchoolHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Rola Rashed
What company does Rola Rashed work for?
Rola Rashed works for Asr Real Estate
What is Rola Rashed's role at the current company?
Rola Rashed's current role is Founder and Chief Marketing Officer (CMO).
What schools did Rola Rashed attend?
Rola Rashed attended Cairo University, El Horreyia Language School.
What are some of Rola Rashed's interests?
Rola Rashed has interest in Social Services, Environment, Economic Empowerment.
What skills is Rola Rashed known for?
Rola Rashed has skills like Marketing Strategy, Market Research, Marketing Communications, Management, Team Management, Advertising, Marketing, Strategic Planning, Negotiation, Integrated Marketing, Public Relations, Market Planning.
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Rola Rashed
Cairo -
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