⭐ Passionate about digital technology from a young age—first website at 11yo— I have built a solid career in digital economy management and law, with diverse experience across various communication agencies. After managing internal communications and training over 500 employees in the public sector, and leading communication and marketing initiatives in the hospitality industry, I joined the web marketing agency Rablab where I quickly advanced to the role of SEO Digital Marketing Team Lead.I led and trained a team on complex projects, focusing on process innovation and technical expertise. I also created and structured the department, developing optimized processes with my team that improved profitability and established a true service offering. Thanks to our collective efforts, the team was able to grow, providing a significant business opportunity for the company. In parallel, I refined my expertise by supporting clients specializing in the video game, animation, and technological and artistic sectors.With these enriching experiences, I am ready to take on new challenges in leadership or management roles within creative and innovative companies. What drives me is contributing to ambitious projects and collaborating with talented teams in sectors where creativity and technology intersect. I am more motivated than ever to explore new opportunities where my expertise can make a real impact! 🎮 👾🎯 Awarded at the Canadian Search Awards 2020 in 2 categories: "Best Use of Search - Retail / e-commerce (SEO)" & "Best Small Integrated Search Agency"
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Digital Marketing Seo Team Leader (Marketing Division Management)Rablab | Seo, Sem, Smm Web Marketing Agency Jun 2019 - Aug 2023Montréal- Management and Development of Managers- Conducting job interviews and evaluating team members- Organizing project assignments, monitoring continuity and completion- Team training and support- Internal direction and representation, as well as with external partners (Agencies, Publishers, Copywriters)- Innovating processes and maintaining consistency- Ensuring the level of expertise in SEO analyses and all outputs proposed by the SEO team in collaboration with the… Show more - Management and Development of Managers- Conducting job interviews and evaluating team members- Organizing project assignments, monitoring continuity and completion- Team training and support- Internal direction and representation, as well as with external partners (Agencies, Publishers, Copywriters)- Innovating processes and maintaining consistency- Ensuring the level of expertise in SEO analyses and all outputs proposed by the SEO team in collaboration with the practice leader (Transfer Plans, Technical Recommendations, UX Recommendations, Editorial Guidelines, Web Linking Strategy, Backlinks, Log Analysis, Setups and Optimizations, etc.)- Development of technological innovations. Analysis and implementation of new AI trends within business applications.- Ensuring team well-being, facilitating work, coaching, and maintaining a positive work atmosphere Show less -
Digital Marketing Seo ManagerRablab | Seo, Sem, Smm Web Marketing Agency Jun 2018 - Jun 2019Montréal, Canada- SEO Audit: Analysis of technical aspects, positioning, UX, and website authority- Organic Competition Analysis- Implementation of Natural Search Strategy (Search Engine Marketing)- Data Analysis: Monitoring traffic volume and conversionsTechnical SEO Optimization:- Ensure the operation of the CMS and CRM- Improve CSS, HTML, PHP, Javascript code- Speed up website loading times- Secure websites with SSL protocol (HTTPS)- Fix errors (401, 403, 404… Show more - SEO Audit: Analysis of technical aspects, positioning, UX, and website authority- Organic Competition Analysis- Implementation of Natural Search Strategy (Search Engine Marketing)- Data Analysis: Monitoring traffic volume and conversionsTechnical SEO Optimization:- Ensure the operation of the CMS and CRM- Improve CSS, HTML, PHP, Javascript code- Speed up website loading times- Secure websites with SSL protocol (HTTPS)- Fix errors (401, 403, 404, etc.)- Apply canonical tags, Hreflang attributes- Configure redirects (301, 302, etc.), robots.txt, sitemap- Refine clean and understandable URLs- etc.UX Optimization (User Experience):- Ensure intuitive navigation (site architecture)- Adapt to responsive design- Improve internal linking- Refine calls to action- etc.SEO Content Optimization:- Determine semantic positioning (research relevant keywords)- Content writing: Meta titles, Meta descriptions, Articles, Branding, etc.- Structure content to meet On-Page SEO criteria- etc.Backlink Optimization:- Develop a backlink strategy (Digital Press Relations)- Build domain authorityTools: (Google Analytics, Google Tag Manager, SEMrush, Google Search Console, Google Trends, MOZ, etc.)Types: Lead gen, E-Commerce sites, Web Apps, Institutional sites, Exchange platforms, etc. Show less -
Web Communications And Marketing CoordinatorLhotel Montreal Mar 2018 - Jun 2018Région De Montréal, Canada- Management of digital marketing projects for the hospitality industry (website, social media, management software)- Search Engine Optimization (SEO) strategy- Digital strategy and brand image communication- IT project management and communication team management- Business relations with service providers- Content creation: Brand image, Publications, etc.- Digital Marketing - SEO / SEM / SMM - Google Analytics - Adwords -
Digital Training & Coworking ManagerRegional Health Agency Of Bourgogne-Franche-Comté Dec 2016 - Dec 2017Région De Dijon, France- Training of 500 employees in new collaborative digital work tools, conducted through 50/70 training sessions (Video conferencing/telecommunication, Outlook, Cloud, networking,...)- Support and technical assistance for video conferences and web conferences- Management, communication, and facilitation of new co-working spaces- Support for logistical functions of internal and external meetings, 30 to 60 weekly meetings- Management of event logistics (transport, catering… Show more - Training of 500 employees in new collaborative digital work tools, conducted through 50/70 training sessions (Video conferencing/telecommunication, Outlook, Cloud, networking,...)- Support and technical assistance for video conferences and web conferences- Management, communication, and facilitation of new co-working spaces- Support for logistical functions of internal and external meetings, 30 to 60 weekly meetings- Management of event logistics (transport, catering, technical support, communication,...) Show less -
Digital Projects Manager And Sales RepresentativeBien Encré Jun 2016 - Aug 2016Région De Dijon, France- Managed the development of the agency's digital communication division- Contributed to the company's commercial strategy development- Developed sales processes and negotiated sales deals- Updated legal documentation for e-commerce -
Internet And Web Strategy Project ManagerEliott & Markus Mar 2014 - Dec 2014Région De Paris, France- Designed and developed web strategies- Proposed SEO strategies- Created websites, managed social media networks- Managed e-reputation in case of negative publicity (Bad Buzz)- Conducted e-reputation and personal branding activities- Project management- Responded to calls for tenders and commercial proposals- Created content- Adhered to the code of ethics for regulated professions- Provided advice on intellectual property, copyright, etc. -
Clerk EmployeeRegistry Of The Commercial Court Of Dijon Jul 2012 - Aug 2013Dijon , France- Drafted judgments- Participated in hearings- Received requests from registrants- Updated the Trade and Companies Register (RCS)- Recorded companies' accounting documents- Updated the department's network platform
Roland Mérelle 🔥 Skills
Roland Mérelle 🔥 Education Details
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Management And Law Of The Digital Economy -
Public Law -
Law And Political Science -
Saint Joseph High School - DijonEconomics And Social Science
Frequently Asked Questions about Roland Mérelle 🔥
What is Roland Mérelle 🔥's role at the current company?
Roland Mérelle 🔥's current role is 🎯 Team Leader 🚀 Web Marketing SEO | Video Game & Animation Specialist 🎮🎥🎭🎶 | Division Management & Representation | Data Protection Officer ⚖️.
What schools did Roland Mérelle 🔥 attend?
Roland Mérelle 🔥 attended University Of Strasbourg, University Of Burgundy, University Of Burgundy, Saint Joseph High School - Dijon.
What are some of Roland Mérelle 🔥's interests?
Roland Mérelle 🔥 has interest in Basket, Nouvelles Technologies, Informatique, Musique (Pratique De La Guitare), Tic.
What skills is Roland Mérelle 🔥 known for?
Roland Mérelle 🔥 has skills like Leadership, E Commerce, Social Media, Programmation Web, Moteur De Recherche Marketing, Online Marketing, Architecture Web, Online Reputation Management, Data Privacy, Parler En Public, Communication, Adobe Photoshop.
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