Roland Mollen Email & Phone Number

United States

Responsible for overseeing SDG&E’s portfolio of customer assistance and renewable programs, including processing of applications. These programs reach far in to our customer base and provide valuable solutions such as free energy efficiency upgrades and bill discounts for those who need it most.

San Diego, California, United States

Provide leadership for the planning, development, and execution and implementation of contracts and related compliance requirements critical to the company's delivery of customer programs.

San Diego

Marketing lead for SDG&E's marketing campaign supporting the transition of 800,000 residential customers to a new way of energy pricing (Time-of-Use). This campaign spanned hundreds of tactics such as personalized direct mail and email, TV, print, out of home, radio, display, paid social, and paid search. As of December 2019, it reached 90% of San Diego’s population, included 5 million targeted communications customized for 800,000 customers, increased awareness of Time-of-Use to 87% and doubled overall unaided advertising recall from 15% to 30% As of September, my additional responsibilities include leading SDG&E's clean transportation marketing initiatives. An exciting new opportunity with a new campaign launching in 2020.

Greater San Diego Area

Responsible for overseeing a wide variety of complex marketing projects to educate SDG&E's residential and business customers on changes regarding their energy pricing plans. Led SDG&E's largest marketing campaign to create awareness and behavior change in how customers use energy (Time-of-Use). This campaign utilized a broad set of media such as TV, radio, search, banner ads, social, out-of-home, and print. Oversaw the development and execution of hundreds of customized direct targeting versions in addition to a comprehensive broad media plan to support the overall Time-of-Use rollout.

San Diego

Represented SDG&E in statewide marketing negotiations with regulators, other utilities, and special interest groups. Led the statewide marketing team and defended marketing plans, relayed key insights to senior leadership and identified opportunities for collaboration with marketing campaigns conducted by other statewide agencies.

Rosemead, California

Oversaw marketing strategy and policy development for energy efficiency programs, led cross-functional special project teams, managed annual portfolio goal setting for the business unit, and represented SCE in statewide negotiations. Initiated a stretch assignment in 2015-2016 to reset the department's structure following a reorganization. Promoted to senior customer experience project manager in 2016.

Rosemead, California

Led development of marketing campaigns for the business customers, interim manager of the business marketing team, managed agency relations, and led large-scale and complex special projects.

Greater San Diego Area

Interim lead of the business marketing team, co-lead for the business contact center launch project, and developed comprehensive and award-winning marketing campaigns directed at business customers.

Led marketing communications activities nationwide for the residential and small business markets. Managed agency relations, oversaw market research, and initiated an in-depth website redesign.

The Netherlands

Held various sales and marketing positions in the deregulated energy industry in the Netherlands. Managed portfolios of large commercial and industrial accounts, supported clients in identifying risk profiles, developed energy commodity purchasing strategies, and provided market trend analysis information to ensure optimal timing of closing contracts. My strengths in strategy development, communication, marketing, presenting, and conducting thorough analyses resulted in a successful start in this multi-faceted and fast-moving industry.

Mba, Business Administration

Bachelor Of Commerce, Marketing

Valedictorian of my class.