Reclutador en Mercado Hispano, Coordinador de Iniciativas Presidenciales, Mercadeo.

• Develop and implement marketing, publicity, public relations, promotional and recruitment plan toward the year to achieve our establish goals.• Develop, enhances, and maintains relationship with business, educational and community organizations. • Team with campus staff to closely coordinate internal and external efforts.• Developed weekly reports as: promotions executions, enrollment quantities, return of investment, purchases of materials and subcontracted services to support our operations.

• Informed and educated about our educational programs for potentials candidates to enroll them in our institutions, to achieve our pre-establish goals.• Developed and implemented promotional programs, advertising campaigns and marketing strategies. Identified internal and external resources, material and related equipment to support institutional goals.• Responsible to maintain social and professional relationship with external clients as: government agencies, municipal government, social and communities programs, corporate accounts, employment and health fairs.

• Coordinated sales, delivery and billing process and represented private and leading brands in the tax free market, including liquors, tobacco and fragrances.• Identified potentials clients as: cruise ships, cargo ships, private yachts and military stores.• Developed a weekly visit schedule to ensure distribution and presence of our private brands.• Maintained a professional relationship with our suppliers and distributors.

Manejra la Operación del negocio

Responsible for the daily operation of the visitor center rum tour that were visited by 225,000 persons a year, where waiting time decrease 20% and ‘’Bad complaints” for a 25% below last year.Responsible for the sales, warehouse and a team of 42 players. Annual sales exceed 38% from prior management team. Reported sales and expenses information to V.P. every month.Managed all facility purchases, renovations and projects from last year for around $6,000,000 without disturbing the daily operation of the site.Mentored and coaches less-experienced trainers and supervisors, assisting them in developing professional competencies. Managed and controlled all operating expenses, including Advertising & Promotions, (A&P), coming under $300,000 from last year.Facilitated ethics, service and loyalty training as Disney Institute program to ensure delivery and team building.

Responsible for the development, execution, return of investment and results of the promotional plan for 10 brands of the Bacardi portfolio.Managed and motivated the promotional team of 15 players around the domestic market of the island, and support them on daily basis execution and delivery.Managed a budget exceeding $2,500,000 for operation cost, fleet, promotions and special negotiations for key events and key customers, always coming under budget and exceeding market share and consumers awareness expectations.Worked together with Sales Area Manager and Marketing Manager on focus group, investment, initiatives, and incentives to achieve our sales and financial goals.Develop monthly reports as: return of investment, inventory controls and budget balances per brands.

Developed and implemented annual purchasing planning process for marketing and sales groups.Responsible of all promotional purchases, dealing with locals, international and overseas manufacturers and suppliers, to support the promotional plan for all brands of the Bacardi portfolio.Responsible for all warehouse operations, logistics to support all business operations plan always exceed goals and under budget.

Developed and implemented standards operating procedures for requisitioners, which results in cost savings and below budget negotiations.Coordinated purchases and negotiated short and long terms contracts in the M.R.O. (Maintenance / Repairs / Operations), area.Supervised all procedures and inventory levels for Purchasing Department and Promotional warehouse, a seven team players.