• Direct cross-functional teams in managing ad budgets across 195 locations in 43 geographically diverse U.S. markets, executing multilingual strategies in English and Spanish.• Establish partnerships with major sports teams (NFL, MLB, NBA, WNBA, MLS), leveraging their brand power and networks to boost revenue and deliver substantial media equivalency.• Lead omnichannel marketing strategies for membership subscription, ensuring seamless integration across media planning, email marketing, field marketing, PR, and corporate sales.• Reduce member cancellations through personalized outreach and a revamped member benefits program to drive stronger engagement and loyalty.• Increase premium membership conversions by leading pricing adjustments and enhancing in-club experiences.

• Elevated new member retention by enhancing the onboarding experience, streamlining communication, and introducing follow-up touchpoints.• Improved digital CPA/CAC efficiencies by enhancing website performance, optimizing Google Listings, and streamlining advertising execution through agency partners.• Maintained an industry-leading NPS by collaborating with member comms and ops teams, reducing churn rates and outperforming the forecast.• Enhanced brand awareness by leading a digital and social media overhaul and launching new influencer campaigns that drove a measurable increase in prospective member leads.• Boosted email conversion rates by managing a customer segmentation project that introduced a database scoring model for personalized communication in key markets.

• Doubled annual sales growth for 3 consecutive years by collaborating with the sales manager to align marketing strategies with sales initiatives and optimize campaign performance.• Built and developed an 11-member digital marketing team, fostering the skills necessary to implement innovative strategies that consistently improved performance.• Directed and managed the execution of 200+ multichannel marketing projects in 2021, including SEO, SEM, social media, advertising, email marketing, branding, and web development, delivering measurable results.• Formulated Standard Operating Procedures for all media channels, covering lead generation through to growth strategies, ensuring scalable processes for Insignia and its clients.• Provided hands-on supervision and leadership of projects from onboarding through to ongoing services, ensuring seamless execution and high client satisfaction.

• Led integrated digital marketing strategies, driving an 11x increase in website traffic compared to the prior year.• Built and developed a marketing and sales team that achieved a 12x boost in B2B conversions, moving from 1 lead per month to 12 leads per month, supported by CRM integration, automation, and optimized workflows.• Rebranded the business to capture previously missed market opportunities.• Implemented strategies that contributed to over 400 B2B leads per year.

• Positioned 30 businesses on the first page of Google organically within six months, driving increased visibility and traffic for clients.• Achieved a 111% increase in conversions for a client through A/B testing on landing page and ad text variables, enhancing Conversion Rate Optimization (CRO).• Boosted Google AdWords PPC campaigns' average CTR from 1.5% to 3.6% within three months, significantly improving ad performance and client ROI.• Grew agency revenue by 300% year-over-year in 2015, leveraging comprehensive website development, graphic design, and marketing packages.• Expanded the client portfolio to over 50 businesses, executing website and digital marketing strategies that consistently secured top search engine rankings for clients.

• Led sales team in Miami, achieving a No. 1 ranking six times nationwide among 1,500 reps, demonstrating consistent team excellence and market leadership.• Surpassed sales quotas by 400%, solidifying my position as a top-performing sales consultant in direct sales across the region.• Recognized as the No. 1 Sales Lead in Miami and No. 4 nationally, earning eight promotions and a spot in the 2012 Pinnacle Club (Top Sales Achievers).• Successfully closed the largest account in South Florida, a milestone in the company’s regional performance metrics.• Built a distribution marketing list of 65,000 South Florida businesses, enhancing market reach and potential client engagement.

• Executed mass marketing and sales campaigns for diverse market industries, penetrating untapped segments and expanding Disney’s client base in emerging youth markets.• Introduced innovative concepts targeting the youth market, including Open Enrollment programs, enabling reduced risk and streamlined implementation.• Organized youth-focused events like GradNite and music festivals, generating increased engagement and reinforcing Disney’s brand appeal among young audiences.

• Achieved a 51% increase in sales for the Milwaukee market by developing and implementing local store marketing.• Coordinated sales efforts for six stores, driving a 51% year-over-year sales increase and transforming catering sales from a -31% to a +21% growth rate.• Developed and implemented innovative sales techniques, resulting in a 75% increase in weekly orders, from 20 to 35 orders on average.• Established over 1,568 new business relationships in the Milwaukee/Northern Illinois area, significantly surpassing the previous year's count of 621.• Implemented a Directed Canvassing initiative involving drivers in post-delivery outreach, strengthening client relationships, and establishing personalized connections.• Generated $12,000 in holiday catering sales within a month through targeted networking and subsequently formalized a structured sales routine to replicate success across locations.

• Achieved 200%+ of monthly sales quotas, consistently surpassing targets and setting new performance standards.• Promoted from part-time Sales Teller to full-time Personal Banker due to consistent success in exceeding goals and delivering exceptional results.• Opened 33 new accounts in peak month compared to an average of 10, earning commendations from superiors and invitations to present at sales workshops.• Collaborated with retail banking associates to increase checking account openings, securing the No. 1 sales position in Wisconsin five times.