Rolando P. Email & Phone Number

Ladera Ranch, Ca, Us

Irvine, California, United States

• Lead a team that manages marketing efforts for 2 business units in wholesale and retail lending• Manage a winning PPC lead generation strategy that produces consistent results in monthly loan originations• Lead low-cost multi-channel marketing efforts reaching hundreds of thousands monthly• Able to successfully produce results with a constrained budget in a down marketMy team is tasked with building brand awareness and providing marketing support to inside and outside sales teams. Build and execute monthly email and social media marketing campaigns to drive sales and awareness. Execute digital ad campaigns (PPC) on Google, Bing, and social media internally as well as manage 3rd party PPC service providers. Manage 30+ landing pages used for various PPC campaigns. Attend regular meetings with department heads and executive leadership. Analyze data and compile reports for executive leadership to ensure the marketing department operates within budgetary constraints. Work closely with the in-house software development team to continuously improve our suite of proprietary, industry-leading end-to-end software solutions designed to streamline the entire lending process from lead management to closing.

Orange County, California; North Carolina

I started Rosodigital in 2003 as a freelance venture to build experience in design, creative development, and marketing. My business philosophy was always to not come off as a freelancer and to provide honest, straightforward consultation to my clientele. Through the years I have learned many things and built long-standing relationships with many clients and vendors. Some of the services that I offer are:• Consulting (Business strategy and marketing)• Data Analysis and Reporting• Planning and Budgets• Entrepreneurship / Start-Ups• Branding (Identity development, awareness, rebranding)• Copywriting• Email Marketing• Design (Web, digital, print media)• E-Commerce (Platforms: Shopify, WooCommerce, Magento, MIVA, Amazon, Walmart, eBay)• Video Production and Editing• Photography (Models, products, etc.)• Print (Small and large scale projects)• Advertising and media buying (Print and digital)• Pay-Per-Click (Google, Bing, All social platforms, eBay, Amazon)• Product Development, Planning, and Logistics• Project Management• Team Leadership

Garden Grove, California

Accomplishments• Achieved seven-figure E-Commerce sales growth, increasing revenue by over 1400% • Collaborated with inside sales to drive +30% YOY overall sales growth annually for 6 years• Successfully integrated the Amazon sales channel, resulting in 6-figure annual growth• Implemented an email marketing cadence that consistently generated $5k to $50k in sales per email• Development lead on best-selling product - On the Go Tool Kit - +60% above next best-selling productOther Responsibilities• Managed a small team of marketing professionals • Established and Managed key initiatives with the team to meet/exceed goals• Managed B2B & B2C marketing initiatives to grow brand awareness globally, attract new wholesale and retail clientele• Established, maintained, and grew new sales channels; Created and managed print and digital advertising campaigns• A/B testing and performance reporting• Email marketing• Managed all social media accounts to drive product sales growth, boost brand awareness, and project our representation of the off-road, outdoor lifestyle• Marketing budget planning and execution• Sponsorships• Market research• New product development• Project management• Apparel design• Events planning and booth design• Product packaging design• Copywriting (Press material, instructions, website product descriptions, proposals, decks, and reports)• Website design, and e-commerce management via the Shopify platform• Product/model photography and editing, video production and editing. • Served in an advisory role to the CEO.ProficienciesLeadership | communication | Excellent problem-solving ability | All digital Ad platforms | Google Analytics | Monday.com CRM | Slack CRM | Salesforce CRM | Metigy and Later.com social media automation | Shopify e-commerce platform | WordPress | HTML | CSS | PHP | SEO.

Huntington Beach, California

Responsibilities & Accomplishments• Performed duties as Director of Marketing and Business Unit Manager• Managed a team of 12 professionals across multiple departments• Spearheaded the execution of an $8.7M government contract in 2015 which propelled the company to its best sales year since its acquisition in 2011• Launched a full rebrand of the company in 2014• Accepted the Huntington Beach, CA Chamber of Commerce Innovation Award - Nominated and presented by BoeingOther Responsibilities• Director of Marketing 2010-2016• Business Unit Manager (General Manager) 2014-2016• Plan and manage marketing campaigns and promotions• Budgeting and projections• Compile and analyze data from various analytics sources• Social, print, and digital marketing / Data acquisition• Provide marketing tools to inside and outside sales reps and resellers• Web/graphic design; E-commerce management; Ad design• Media buying/advertising - print and digital• Catalog, business card, spec sheet, and operator manual creative• Copywriting (Product descriptions, press releases(PR), Instruction/technical manuals)• Trade show planning, booth design, logistics• Project management• Product development/planning; Sourcing• Product photography & editing for use in print and digital applications• Import/export logistics• Sales - Foreign and domestic - customer/dealer support; Technical support & troubleshooting

Costa Mesa, Ca

• Designed and implemented the entire office network and computer • Creating brand ID, multilingual website (English, Spanish, Vietnamese), and marketing materials. • Rebrand to Evertrust Home Loans• Rebrand to Optifi Lending• Post Merger Rebrand to Vantage Lending• Direct Mail• Email MarketingGood knowledge of the mortgage lending process. Calyx Point LOS

Pope Afb, North Carolina

Webmaster - Maintain web properties for 43rd Services group. (Secret level security clearance obtained)Other job functions• Design collateral marketing materials for print and digital publications.• Design pages and covers for monthly publication (Gryphon Gazette). • Create prepress layout and files for delivery to the printer. • Print fliers and brochures for base services companies.• Work with base services companies to create marketing materials to engage and entertain civilian dependents living on base. • Photography• Base events

Rialto, California

**Hired into this position while in college**Develop marketing strategies to build brand awareness and reenforce consumer confidence in product quality and performance. When I started in this position the company saw heavy competition and product failures under stress which in turn drove sales and reputation down. I came up with an ad campaign which included the product shown on bench testing equipment being put through its paces. Ads were placed in publications worldwide, accompanied by high profile racing sponsorships and a boom in the import motorsports industry led to revenue growth from $3m/yr to $12m+. The company is still operating today is and one of the top 5 high performance clutch manufactures in the US.

Bachelor'S Degree, Bachelor Of Science In Business Marketing, 3.86Gpa

Activities and Societies: Graduated with honors - Summa Cum Laude

Associate'S Degree, Advertising