Roland Tyson Chambers Email & Phone Number

Saint Paul, Mn, Us

London, Gb

Led consulting projects for clients in Financial Services, Media, and Healthcare industries. Conducted discovery sessions and performed requirements gathering for analytics solutions, designed and developed custom analytics solutions in fast-paced, dynamic and deadline-oriented environment.Created automated methodology using Python for monitoring privacy compliance on legacy web systems and digital assets, increasing organizational capability for rapid source-tracking of non-compliant contentSupported migration of analytics platform, including deployment of custom implementation of Adobe Analytics with WebSDK and Salesforce Tag Manager. Advanced organizational capabilities of data science practice for financial services client, improving delivery of automated dashboards in both accuracy and insight value of data analysis.

Columbus, Ohio, Us

Provided solutions for digital analytics insights strategy and delivery to support digital transformation initiatives and expand capabilities for Adobe Analytics platform. Collaborated with product and marketing teams to define growth strategy and drive capabilities roadmap. Conducted market research of digital analytics features and technologies to identify capability opportunities and create business cases for product and platform development.

Eden Prairie , Mn, Us

Led strategic solutions leveraging analytics to solve business problems within Optum Consumer Solutions Group.Drove improvements and operating model efficiency in collaboration with offshore analytics delivery team for data science, analytics, tag implementation and optimization solutions. Led migration efforts for tagging platform transitions.

Eden Prairie, Minnesota, Us

Administered tag management and customer data platform with Tealium IQ, expanding digital capabilities by evaluating business needs and driving data solutions. Conducted code audits of third-party analytics tools and enabled data aggregation from multiple sources.

Medina, Minnesota, Us

Provided digital analytics insights for Polaris ecommerce website with analytics tools (PowerBI, Tableau, Google Data Studio, Google Analytics) forming a holistic picture of business performance across multiple online channels.Identified key performance indicators and improved measurement strategy of online visitor activities.Developed strategic vision and roadmap for ecommerce A/B optimization testing program.

Minneapolis, Mn, Us

Managed digital analytics tagging for Ameriprise.com web properties with Adobe Tag Manager and Python. Led teams in defining online measurement objectives, executing data collection strategy, and quality audit of data collection resources. Developed automated reporting solutions and dashboards.

San Antonio, Texas, Us

Drove analytics improvements as technology implementation lead for Home Insurance, Property Insurance, Real Estate and Banking businesses. Led improvements to ecommerce optimization program allowing for greater analytics precision and improved insights. Innovation award recipient for work enabling automated segmentation capabilities. Managed AB/MVT optimization program and drove analytics improvements to support advanced testing solutions with SiteSpect and Oracle Maxymiser.

Minneapolis, Mn, Us

Implemented strategic component of optimization testing program with SiteSpect. Led agile teams to perform front-end web development with JavaScript and JavaScript frameworks (Angular, NodeJS). Built collaboration tools with Python and Django/Flask for test intake, roadmap and prioritization activities. Built customer segments with SQL and Python for personalization projects, along with technology integration projects to enable third-party personalization tools with SiteSpect optimization platform. Developed analytics insights with Adobe Analytics to identify ecommerce testing opportunities.

Round Rock, Texas, Us

Performed optimization lead duties for flagship US Consumer site and all web properties in North and South America. Responsible for roadmap planning, test design, test execution and analysis. Led the initial efforts to build a program quality team to audit test design, segmentation Scripted and executed usability tests, and used insights to drive optimization test designs. Developed collaboration tools to improve overall testing process.

Austin, Tx, Us

Provided strategic direction for optimization testing program. Improved operational aspects of program, including improved test auditing processes and building code libraries for recurring tests. Automated data collection efforts from testing. Consulted clients in test design and results interpretation.

Round Rock, Texas, Us

Led business process improvement project to improve affiliate marketing performance, and identified $2 million business opportunities for targeted customer segments. Performed site optimization activities to reduce page abandonment and increase online application rate for Dell Financial Services. Responsible for data analytics for online demand generation channels: search optimization, natural search, internal search, affiliate marketing, product comparison sites, social media, and email.

San Francisco, Ca, Us

Performed demographic segmentation analysis for web customer acquisition projects. Improved online datacollection and trend reporting. Made content publishing process improvements. Managed direct marketingprogram.

Mba, Marketing

Ba, Design