Roland Ward Email & Phone Number

Phoenix, Arizona, United States

In this role, I transitioned to focus on revitalizing and rebuilding Tier II, Regional ad agency, and client relationships on one of our largest OEM accounts and elevate business development efforts across the South Central and Western US regions. • Maximize regional sales success through creation of targeted strategies for ad agencies. Drove strong incremental revenue by conceptualizing, developing, and launching new marketing and retail sales programs.• Direct full range of regional operations, including pipeline development, process refinement, KPIs, and $1.5M budget. Hold functional oversight of two support resources. • Partner with internal teams, such as data sourcing and creative groups, to translate client/agency goals and requirements into engaging digital, email, and direct mail marketing programs. • Augment ad agency and end-client ROI by building trust-based relationships and pinpointing business goals, needs, and capacities; employ proactive engagement practices to fortify company’s position as key marketing partner.Select Achievements• Boosted revenue growth 300% for combined regions, with South Central US region growing by $1.1M and Western US region by $250K+ in 2018 over 2016. Established South Central US as key region accounting for 50% of our team’s revenue generated nationally.• Initiated formal documentation of all team SOPs surrounding program design, development, and execution, catalyzing enterprise Salesforce implementation. • Generated recurring revenue with continued growth over seven years after assuming ownership of key program; steered successful implementation across multiple South Central US designated market areas (DMAs).• Produced 1.21% average buy rate following creation of program to drive real-time leads for dealers. • Safeguarded division profitability during COVID-19 pandemic by pivoting solution/program strategies from sales to service promotions in alignment with market trends.

In this role, I owned strategy, business development, marketing programs, and client relationships for high-value Chrysler/Stellantis corporate account. • Retained oversight of nine Stellantis regional offices following Aspen M&A. Selected to hold additional management of national Tier II program for another large worldwide OEM in 2014. • Developed relationships with key regional decision makers to identify and capitalize on opportunities with new automotive brands. • Engaged business leadership at potential client companies to identify pain points and propose innovative, bespoke solutions to maximize client market growth. • Ensured strategic alignment between Epsilon and original equipment manufacturers (OEM) through dedicated relationship building and communication among VP and Director-level stakeholders. • Managed, coached, and developed up to seven outside sales and sales support resources driving new business development and marketing program design/execution. Select Achievements• Consistently exceeded goals year-over-year, expanding national revenue 22.5% and improving profit margin 8% in 2014. • Transformed performance of newly launched seven-member team focused on national Tier II projects for multiple brands, including Toyota, Jaguar, Land Rover, and Volvo. Orchestrated redesign of all sales, account management, and operational processes and led team to generate incremental revenue by closing new opportunities. • Managed two large, national Tier I RFPs for Stellantis within loyalty and CRM. • Played key role in acquisition of contract with $15M+ in annual revenue following development and launch of Tier III CRM program for a large domestic OEM.• Selected by stakeholders within Stellantis Commercial Division to spearhead design and execution of new marketing solution adding $1.2M in revenue.

Phoenix, Arizona Area

I oversaw all new business development, account management, and solution design & execution for national Tier II relationships at Stellantis. • Held additional oversight of sales and relationship building with Ford and Kia. • Propelled rapid market growth by identifying and engaging key decision makers at client companies; ensured delivery of bespoke, effective marketing solutions by functioning as strategic business partner to regional leadership.• Interfaced with internal teams to drive timely, in-scope design and launch of all client deliverables. • Developed and deployed data-driven growth strategies and process improvement initiatives, conducting in-depth analysis of sales pipelines, customer service KPIs, and SWOT at regional and dealer levels.Select Achievements• Assumed oversight of Tier II responsibilities for all nine Stellantis regions; formed strong, collaborative relationships with stakeholders at key component manufacturers.• Grew total revenue from $1.1M to $4.2M and national Stellantis Tier II profit margin by 8% year-over-year in 2010.• Generated $3.2M in new revenue by playing key role in ideation and successful launch of innovative, high-profile marketing program for new Jeep Grand Cherokee launch at Tier III.

Greater Chicago Area

Greater Chicago Area

Bachelor Of Science (B.S.), Business Administration

Associate Of Science (A.S.), Marketing