Rolando Salinas Email & Phone Number

Sugar Land, TX, US

Houston, Texas

- Lead a team of analysts in evaluating performance metrics & market data to provide opportunity analysis & consumer insights in support of 5 NRG Texas brands (Reliant, Direct Energy, Green Mountain Energy, Cirro and Discount Power).- Work closely with individual brand teams & senior leadership to help shape the strategic direction for each brand.

Houston, Texas Area

Leading a network of marketers and creative professionals in developing strategies that help businesses compete harder and smarter in their specific industry. Our Client Roster ranges from small businesses with local and regional footprints to large, national brands, to Ad Agencies looking to provide multi-cultural services to their own clients. This.

Sugar Land, Texas

Hired to develop and implement a business acquisition strategy for the agency, I was primarily responsible for leading the agency's branding efforts and Identifying key industries and potential targets.I also led pitch teams by conducting research, crafting industry briefings and developing strategies; and was responsible for crafting RFP responses and new.

Houston, TX

Promoted 3 times during an 11-year tenure, my assigned brands included Bank of America, VISA, Microsoft, Miller Lite, Kraft Foods, Georgia Pacific, Walmart, Dr Pepper & 7UP.Over the years, I led teams of 10+ creative professionals in the development of multi-channel advertising campaigns, producing creative for use on television, radio, print, outdoor and.

San Antonio, TX

Tasked with starting the agency’s new promotions arm, I was responsible for developing revenue goals and staffing plans, as well as building a team to acquire business from agency clients. We secured $1.2M in revenue from the US ARMY, Labbatt USA (Tecate) and Leap Wireless (Cricket) in first year.Leading an mentoring a team of six, I developed promotional.

San Antonio, TX

For 3 years, I led campaign strategy development for JCPenney creative teams and was responsible for the oversight of 20+ creative campaigns (television, radio & print) each year. The campaigns were integral in producing 3 straight years of sales increases for JCPenney Hispanic Stores.