Regional Trade Marketing Specialist
CurrentAs a Regional Trade Marketing Specialist, I am responsible for brand awareness through below-the-line (BTL) or locally initiated activities by :1. Planning, implementing, and monitoring trade and consumer promotions2. Managing Special events to connect the brands with the consumers, inducing trial consumption through paid sampling activities.3. Give support to the development of new and innovative merchandising items by giving first-handinformation on current trends, marketing strategies, and competitive activities.4. Manages the Third Party Agency on the installation of the permanent POS materials5. Deploys and manages the inventory and installation of merchandising materials.