7) Anticipating the change to more natural agriculture, launch of a bio-fertilizer made out of low grade sheepswool. Brandname Schäfer Bio-Schafwoll-Dünger. 6) Idea, concept, market-launch for premium sheepskinproducts brandname LANAMED (tm) and LANABEST (tm). E-commerce for high-end sheepskin products. Market leader for sheepskin bedoverlays and medical sheepskins for pressure ulcer prevention and for healthy baby products in Germany. A running business.5) International agency for hides and skins. A running business.4) Key-Account Manager worldwide for a leading italian leather producer. Hides for OEM leathers, aircraft-leathers, for luxury handbags and high end shoes.3) Director leather industry: market-development-management Europe & East-Asia (China, Japan, Korea, India,...)2) Senior Product Manager dairyproducts: Produktinnovation - German marketing gold award for best dairy product marketing. Marketchanging productinnovations, segment-marketleader within 2 year, Advertising-Effie silver for efficient adverting campaign. Europe-strategie, key-account marketing, brand and innovations management1) Marketingdirector Brewery: new-productinnovation - marktshare + 50% within 2 years 0) University Saarbrücken: Marketing, Consumer-Behaviour, Banking