Developed and implemented business plan to transform stable local artisan bread bakery into high growth national leader in organic artisan bread. Partnered with executive team to create innovative line of shelf stable and frozen bread that would enable distribution across U.S. in broad range of retail channels.Key customers include Grocery (Kroger, Safeway, Albertson's Raley's, Wegman's, Wakefern), Club (Costco across North America and Sam's), Natural/Specialty (Whole Foods, Sprouts, Gelson's).

Co-founded and launched Mountain Madness All Natural Granola. Developed three-year business plan. Designed/implemented annual sales/marketing plans. Created product line including package design, product enhancement via market research, pricing, promotions, and marketing support. Built national network of brokers and achieved distribution in over 3,500 stores across U.S. Customers included Whole Foods, Kroger, Safeway Albertson's, Amazon.com, Costco, and airline business with Alaska and American Airlines.

Managed nationally dispersed team of three direct reports responsible for $46MM in sales with $2.7MM budget. Responsible for integrating Costco, Sam's and BJ's Wholesale Club into one unit and developing club strategy for company. Educated internal cross-functional leadership team about the importance of growing club sales and unique requirements for club channel. Designed club product formats, creating unique offerings between customers to avoid competitive conflicts, managing top-to-top communication with customers.Exceeded sales plan by double digits and worked within spending budget every year. Grew business by $18MM over three years.

Managed nationally dispersed sales team of four direct reports overseeing Wal-Mart, Costco, Sam’s and BJ’s Wholesale Club responsible for $97MM. Developed and oversaw club channel cross-functional team to achieve superior customer accountability and maximize sales and profits to BMS.Exceeded sales target both years and managed spending within budget.

Managed Club channel business unit with $55MM in annual sales and $4MM budget. Managed broker network supporting Costco and Sam's Club across U.S. and Canada.Exceeded sales plan and worked within budget each year.