Head of Marketing and Corporate Communication

Developing Digital Solutions for Gastronomy

Result e.g. Turkey: MP up from 9 to 5, sales volume up by 123%, awareness up by 22%Lead of ŠKODAs biggest global brand building project in China incl.“Never seen” ideas along the customer journey.Digital innovations and digital dealership piloting.Coaching of local Marketing teams.Support of international Brand Boost Projects.Development of a new data driven marketing budget calculation methodology.Interdisciplinary Market Entry management for Korea, Japan, Iran and ASEAN markets.

Sales volume increase from 850.000 to 1,2 mio carsGlobal Brand and MarCom Strategy and all content for all channels.11 Product launches.International Exhibitions.Global Events and Brand Activation (Tour de France, IIHF Ice Hockey World Championship, World Rally Championship). Merchandising and branded goods (internal profit center).Starting the Digital department and CRM. Development of New Skoda CI. Country Convincing, Steering and rollouts.

Sales Volume increase from 68.000 to 210.000 cars in 2,5 yearsLaunch and building up of the ŠKODA Brand. Launch of 2 Carlines incl. Product Feasibility and integrated Launch Campaigns. First locally sourced A-motorshow booth of VW AG in China.Leading of a 100% local team.

Building up and coaching the team.Content and strategy for all MarCom channels globally.Importer steering and consulting. Additional responsibility for home market CZ.

Most profitable department within S&S.OTC and RX campaigns, Product Launches, Marketing Strategy.Productions and Fulfillments.Products: Dolobene, Immodium, Microklist, Magnerot etc.

Launch of the most prescribed drug worldwide (Sortis). Launch of the first drug against Alzheimer Disease (Cognex)