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I am fully nomadic, currently moving between Turkey, Canada, and the US. I am a seasoned UX Director / Product Designerwith a strong background in leading design strategies across diverse industries, including consumer, ed-tech, and fintech, with an emphasis on mobile apps. Most recently, a lot of my focus has been integrating AI into user experiences.I am currently splitting my time between Turkey, the SF Bay Area, and Vancouver Island, Canada. Led UX Strategy and Design Across Multiple Industries: Directed UX strategy and design initiatives, enhancing user engagement and product adoption in sectors such as ed-tech, music streaming, Web 3.0, news publishing, and fintech.Optimized User Experiences with Data-Driven Insights: Leveraged data and user research to drive UX improvements, enhancing usability and aligning products with user needs.Developed Comprehensive Design Systems: Created cohesive design systems that improved consistency and efficiency, ensuring brand alignment across multiple platforms and teams.Managed Cross-Functional Teams for Product Launches: Oversaw UX/UI for numerous product launches, ensuring effective collaboration and seamless integration with development teams.
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Director Of Ux & DesignNucleus Jan 2024 - Present -
Director Of User ExperienceLingq Apr 2023 - Jan 2024West Vancouver, Bc, Ca• Lead UX team for a prominent language learning app.• Shape user experiences for optimal engagement.• Drive UX strategy and seamless navigation.• Integrate brand identity into the app's design.• Utilize data-driven insights for user-friendly enhancements.• Designing optimization for registration and onboarding flows to increase sign-ups and registrations.• Passionate about inspiring language acquisition. -
Vp Of Ux & DesignHamsa Jul 2020 - Apr 2023San Francisco, Ca, Us• Orchestrated all Design & UX initiatives, collaborating with the head of product.• Developed a cohesive design system from an extended basic visual identity concept, ensuring consistency and efficiency in design workflows.• Played a vital role in brand development, contributing to the creation of the Visual brand logo, type, and colors through collaboration with the CMO and an external agency.• Led international user research in multiple languages, organizing interviews to understand business needs and using data to inform discussions on business and product strategy.• Successfully managed the UX/UI for multiple product launches, contributing to Hamsa's ongoing efforts in pioneering Web 3.0 within the asset management industry in Hong Kong and Brazil -
Principal Ux DesignerMigo Feb 2020 - May 2020San Francisco, California, Us(Position Concluded Due to COVID-19)• Bras District UX Research: Led a groundbreaking UX Research project in São Paulo, Brazil, gaining valuable insights for user-centric enhancements.• Streamlined Loan Flows: Optimized the main flow for obtaining and repaying micro-loans on USSD phones, focusing on simplicity and accessibility.• Installment Loan Designs: Designed and implemented intuitive flows for installment loans, catering to both USSD and smartphone users.• Web App Design System: Established a robust Design System for the Migo Web App using Figma, ensuring consistency and a seamless user experience. -
Director Of Ux & DesignSun Basket Jul 2016 - Oct 2019San Francisco, California, Us* Mobile App Production: Spearheaded the production of Sun Basket Mobile apps, managing both Design and Engineering aspects, ensuring a seamless and user-friendly experience.* Comprehensive Design Leadership: Collaborated with one other designer to lead Design for Product, Marketing, Editorial, Packaging, and Branding, showcasing versatility and cross-functional expertise.* Recipe Book and Packaging Mastery: Led the Design efforts for the weekly recipe book and packaging experiences, enhancing the overall presentation and user engagement.* Visual Brand Transformation: Drove changes to the visual brand, including a revamp of the color palette, typefaces, and illustration usage. Integrated these changes into a cohesive design system, elevating the brand's aesthetic.* Complex Challenge Handling: Successfully navigated the unique challenge at Sun Basket, a meal delivery service shipping 80,000 boxes weekly. Managed user choice in meal selection, constantly testing and iterating to enhance the overall user experience.* Agile Product Team Leadership: Played a pivotal role in the agile product team, consistently testing new directions, learning, pivoting, expanding, and rethinking strategies for continuous improvement.* Sun Basket's Unique Offering: Contributed to Sun Basket's mission as a healthy meal delivery service, offering fresh, seasonal ingredients with a variety of menu plans catering to different dietary preferences. -
Director Of User Experience & DesignMagnifi Mar 2015 - Feb 2016• Played a pivotal role in the brand workshop that initiated the transformation from Deli-Radio to Magnifi.• Transformed a given logo into a comprehensive visual identity, design system, and design language for all products.• Led the complete rebranding effort, ensuring a cohesive and consistent brand representation across various platforms.• Directed UX design for both Mobile and Desktop applications.• Managed front-end engineering for the new applications.• Collaborated closely with the Head of Product to develop wireframes, flows, and design comps.• Orchestrated the redesign of iOS and web apps, significantly altering the product's direction.• Played a key role in the transformation of Magnifi into a live music service connecting fans, venues, and artists.• Integrated show listings, a full listening experience, artist and venue discovery, and ticket purchasing into a unified platform.
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Director Of Design And User ExperienceGigaom Jun 2013 - Mar 2015Santa Barbara, California, Us• Orchestrated comprehensive Visual, UI, and UX design strategies, overseeing end-to-end design processes.• Played a pivotal role in GigaOM's rebranding and contributed significantly to launching the Research Subscription product.• Managed a portfolio of sub-brands for conferences, handling identities, websites, print materials, and stage designs.• Collaborated closely with Product Managers to develop user flows, wireframes, and designs, ensuring seamless implementation with development teams. -
Lead DesignerBeats Music (Formerly Mog) Apr 2008 - Jun 2013Lead Designer | MOG (Acquired by Beats Music)• Led a legendary music streaming service's design team in Berkeley, CA, overseeing multi-platform design, including iPhone, iPad, Android, a responsive HTML5-based desktop player, Samsung/LG Televisions, Roku, Blackberry, and BMW automobiles.• Managed all marketing design, supporting the MOG Music Network—a network of music blogs that served as a mini in-house ad agency, producing advertising for clients.• Contributed to maintaining consistent five-star ratings in the iOS app store, showcasing MOG's loyal and fanatical user base.Lead Designer | Beats Music • Longest-serving employee from the original MOG team when leaving Beats Music in June 2013.Directed UX/UI for the Android product, enhancing the desktop experience and translating the iPhone design into a responsive mobile platform.• Collaborated on wireframes, designs, and production, ensuring successful implementation by working closely with developers.
Rolf Wilkinson Skills
Rolf Wilkinson Education Details
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Simon Fraser UniversityDesign -
Simon Fraser University
Frequently Asked Questions about Rolf Wilkinson
What company does Rolf Wilkinson work for?
Rolf Wilkinson works for Nucleus
What is Rolf Wilkinson's role at the current company?
Rolf Wilkinson's current role is UX, Product Design & Research.
What is Rolf Wilkinson's email address?
Rolf Wilkinson's email address is ro****@****ics.com
What is Rolf Wilkinson's direct phone number?
Rolf Wilkinson's direct phone number is +141560*****
What schools did Rolf Wilkinson attend?
Rolf Wilkinson attended Simon Fraser University, Simon Fraser University.
What are some of Rolf Wilkinson's interests?
Rolf Wilkinson has interest in Music, Kids, Movies, Electronics.
What skills is Rolf Wilkinson known for?
Rolf Wilkinson has skills like User Interface Design, Interaction Design, Art Direction, Visual Design, User Experience, Information Architecture, Design Strategy, Logo Design, Packaging, Visual Identity, Web Design, Branding And Identity.
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